PETM » Topics » Failure to successfully manage and execute our marketing initiatives could have a negative impact on our business.

These excerpts taken from the PETM 10-K filed Mar 26, 2009.
Failure to successfully manage and execute our marketing initiatives could have a negative impact on our business.
 
Our continued success and growth depend on improving customer traffic to gain sales momentum in our stores and on our e-commerce web site. Historically, we have utilized various media to reach the consumer, and we have experienced varying levels of favorable response to our marketing efforts. Often, media placement decisions are made months in advance, and our inability to accurately predict our consumers’ preferred method of communication may result in fewer customers shopping at our stores and thereby negatively impact our business and financial performance.
 
Failure
to successfully manage and execute our marketing initiatives
could have a negative impact on our business.



 



Our continued success and growth depend on improving customer
traffic to gain sales momentum in our stores and on our
e-commerce
web site. Historically, we have utilized various media to reach
the consumer, and we have experienced varying levels of
favorable response to our marketing efforts. Often, media
placement decisions are made months in advance, and our
inability to accurately predict our consumers’ preferred
method of communication may result in fewer customers shopping
at our stores and thereby negatively impact our business and
financial performance.


 




These excerpts taken from the PETM 10-K filed Mar 31, 2008.
Failure to successfully manage and execute our marketing initiatives could have a negative impact on our business.
 
Our continued success and growth depend on improving customer traffic to gain sales momentum in our stores and on our e-commerce web site. Historically, we have utilized various media to reach the consumer, and we have experienced varying levels of favorable response to our marketing efforts. Often, media placement decisions are made months in advance, and our inability to accurately predict our consumers’ preferred method of communication may result in fewer customers shopping at our stores and thereby negatively impact our business and financial performance.
 
Failure
to successfully manage and execute our marketing initiatives
could have a negative impact on our business.



 



Our continued success and growth depend on improving customer
traffic to gain sales momentum in our stores and on our
e-commerce
web site. Historically, we have utilized various media to reach
the consumer, and we have experienced varying levels of
favorable response to our marketing efforts. Often, media
placement decisions are made months in advance, and our
inability to accurately predict our consumers’ preferred
method of communication may result in fewer customers shopping
at our stores and thereby negatively impact our business and
financial performance.


 




This excerpt taken from the PETM 10-K filed Mar 28, 2007.
Failure to successfully manage and execute our marketing initiatives could have a negative impact on our business.
 
Our continued success and growth depend on improving customer traffic to gain sales momentum in our stores and on our e-commerce web site. Historically, we have utilized various media to reach the consumer, and we have experienced varying levels of favorable response to our marketing efforts. Often, media placement decisions are made months in advance and our inability to accurately predict our consumers’ preferred method of communication may negatively impact our business and operating results.


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