As global demand for cars fell substantially in 2008, sales in PSA's main market in Europe is expected to drop by 17% for Q4 2008. This reduction in sales caused PSA's Q3 2008 revenue to fall 5.2% to 13.3 billion euros. PSA is hoping to forestall a build-up in inventories by cutting output 30% for the end of 2008 and into 2009.[1]