Pegasystems (NASDAQ: PEGA) sells hardware and computer software and services used to store and manage customer relationships to automate business processes. The process management technology enables organizations to build, deploy, and change enterprise applications by directly capturing business objectives, automating programming, and automating work. It also allows organizations to unify business rules with business processes in the software and automating the creation of system documentation. PEGA additionally provides implementation, consulting, training and technical support services to its customers.
The company's automated workflow product is technologically more advanced than manual process management utilities currently used by Fortune-100 companies because it allows for a rules-based engine to determine multiple process configurations and results. Corporations and government agencies demanding better use of their internal data and seeking greater efficiencies are using similar automated workflow products, particularly in the area of customer servicing. Pega sells consulting and implementation packages, along with its core software product, to address this demand.