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Pepsi Bottling Group (PBG)
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PBG » Topics » Advertising and Marketing Costs

This excerpt taken from the PBG 8-K filed Sep 16, 2009.
Advertising and Marketing Costs – We are involved in a variety of programs to promote our products. We include advertising and marketing costs in selling, delivery and administrative expenses. Advertising and marketing costs were $437 million, $424 million and $403 million in 2008, 2007 and 2006, respectively, before bottler incentives received from PepsiCo and other brand owners.
 
These excerpts taken from the PBG 10-K filed Feb 20, 2009.
Advertising and Marketing Costs – We are involved in a variety of programs to promote our products. We include advertising and marketing costs in selling, delivery and administrative expenses. Advertising and marketing costs were $437 million, $424 million and $403 million in 2008, 2007 and 2006, respectively, before bottler incentives received from PepsiCo and other brand owners.
 
Advertising and Marketing
Costs – We are involved in a variety of
programs to promote our products. We include advertising and
marketing costs in selling, delivery and administrative
expenses. Advertising and marketing costs were
$437 million, $424 million and $403 million in
2008, 2007 and 2006, respectively, before bottler incentives
received from PepsiCo and other brand owners.


 



These excerpts taken from the PBG 10-K filed Feb 27, 2008.
Advertising and Marketing Costs – We are involved in a variety of programs to promote our products. We include advertising and marketing costs in selling, delivery and administrative expenses. Advertising and marketing costs were $424 million, $403 million and $421 million in 2007, 2006 and 2005, respectively, before bottler incentives received from PepsiCo and other brand owners.
 
Advertising and Marketing
Costs – We are involved in a variety of
programs to promote our products. We include advertising and
marketing costs in selling, delivery and administrative
expenses. Advertising and marketing costs were
$424 million, $403 million and $421 million in
2007, 2006 and 2005, respectively, before bottler incentives
received from PepsiCo and other brand owners.


 



EXCERPTS ON THIS PAGE:

8-K
Sep 16, 2009
10-K (2 sections)
Feb 20, 2009
10-K (2 sections)
Feb 27, 2008

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