Pepsi Bottling Group (PBG)

 

The carbonated soft drink market and the non-carbonated beverage market are highly competitive. Our competitors in these markets include bottlers and distributors of nationally advertised and marketed products, bottlers and distributors of regionally advertised and marketed products, as well as bottlers of private label soft drinks sold in chain stores. Among our major competitors are bottlers that distribute products from The Coca-Cola Company including Coca-Cola Enterprises Inc., Coca-Cola Hellenic Bottling Company S.A., Coca-Cola FEMSA S.A. de C.V. and Coca-Cola Bottling Co. Consolidated. Our market share for carbonated soft drinks sold under trademarks owned by PepsiCo in our U.S. territories ranges from approximately 21% to approximately 41%. Our market share for carbonated soft drinks sold under trademarks owned by PepsiCo for each country outside the United States in which we do business is as follows: Canada 44%; Russia 21%; Turkey 17%; Spain 10% and Greece 10% (including market share for our IVI brand). In addition, market share for our territories and the territories of other Pepsi bottlers in Mexico is 18% for carbonated soft drinks sold under trademarks owned by PepsiCo. All market share figures are based on generally available data published by third parties. Actions by our major competitors and others in the beverage industry, as well as the general economic environment, could have an impact on our future market share.

 

We compete primarily on the basis of advertising and marketing programs to create brand awareness, price and promotions, retail space management, customer service, consumer points of access, new products, packaging innovations and distribution methods. We believe that brand recognition, market place pricing, consumer value, customer service, availability and consumer and customer goodwill are primary factors affecting our competitive position.

 

 

The carbonated soft drink market and the non-carbonated beverage
market are highly competitive. Our competitors in these markets
include bottlers and distributors of nationally advertised and
marketed products, bottlers and distributors of regionally
advertised and marketed products, as well as bottlers of private
label soft drinks sold in chain stores. Among our major
competitors are bottlers that distribute products from The
Coca-Cola
Company including
Coca-Cola
Enterprises Inc.,
Coca-Cola
Hellenic Bottling Company S.A.,
Coca-Cola
FEMSA S.A. de C.V. and
Coca-Cola
Bottling Co. Consolidated. Our market share for carbonated soft
drinks sold under trademarks owned by PepsiCo in our
U.S. territories ranges from approximately 21% to
approximately 41%. Our market share for carbonated soft drinks
sold under trademarks owned by PepsiCo for each country outside
the United States in which we do business is as follows: Canada
44%; Russia 21%; Turkey 17%; Spain 10% and Greece 10% (including
market share for our IVI brand). In addition, market share for
our territories and the territories of other Pepsi bottlers in
Mexico is 18% for carbonated soft drinks sold under trademarks
owned by PepsiCo. All market share figures are based on
generally available data published by third parties. Actions by
our major competitors and others in the beverage industry, as
well as the general economic environment, could have an impact
on our future market share.

 

We compete primarily on the basis of advertising and marketing
programs to create brand awareness, price and promotions, retail
space management, customer service, consumer points of access,
new products, packaging innovations and distribution methods. We
believe that brand recognition, market place pricing, consumer
value, customer service, availability and consumer and customer
goodwill are primary factors affecting our competitive position.

 

 

The carbonated soft drink market and the non-carbonated beverage market are highly competitive. Our competitors in these markets include bottlers and distributors of nationally advertised and marketed products, bottlers and distributors of regionally advertised and marketed products, as well as bottlers of private label soft drinks sold in chain stores. Among our major competitors are bottlers that distribute products from The Coca-Cola Company including Coca-Cola Enterprises Inc., Coca-Cola Hellenic Bottling Company S.A., Coca-Cola FEMSA S.A. de C.V. and Coca-Cola Bottling Co. Consolidated. Our market share for carbonated soft drinks sold under trademarks owned by PepsiCo in our U.S. territories ranges from approximately 21% to approximately 40%. Our market share for carbonated soft drinks sold under trademarks owned by PepsiCo for each country outside the United States in which we do business is as follows: Canada 44%; Russia 24%; Turkey 18%; Spain 11% and Greece 10% (including market share for our IVI brand). In addition, market share for our territories and the territories of other Pepsi bottlers in Mexico is 15% for carbonated soft drinks sold under trademarks owned by PepsiCo. All market share figures are based on generally available data published by third parties. Actions by our major competitors and others in the beverage industry, as well as the general economic environment, could have an impact on our future market share.

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