North America which is suffering from a sharp pullback in consumer spending (especially in the U.S.) accounts for about 68% of Pepsi's operating income. Pepsi has seen a market deterioration in this critical market over the past couple quarters. In the third quarter of fiscal 2008, Pepsi's American beverage business saw a 11% drop in operating profit amid a 2.5% volume decline. Quaker Foods' North America volume slumped 9%.