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Perfumania Holdings, Inc. Reports Perfumania Retail Sales for November 2011

BELLPORT, N.Y., Dec. 1, 2011 (GLOBE NEWSWIRE) -- Perfumania Holdings, Inc. (Nasdaq:PERF) announced today that Perfumania, one of its wholly-owned subsidiaries which operates specialty retail fragrance stores throughout the United States and Puerto Rico, reported total net sales of $25.7 million for the four week fiscal month of November 2011 which ended November 26, 2011 versus $23.5 million for the four week fiscal month of November 2010 which ended November 27, 2010. On a year-to-date basis, total net sales were $205.8 million in the current year compared with $188.3 million last year. For the month of November 2011, comparable store sales increased by 10.7%. Comparable store sales on a year-to-date basis increased by 12.2%. Comparable store sales measure sales from stores that have been open for one year or more. We exclude stores that are closed for renovation from comparable store sales from the month during which renovation commences until the first full month after reopening.

PERFUMANIA NOVEMBER AND YEAR-TO-DATE 2011 RETAIL SALES ($'s in $000's):

   FY    FY    FY  
  2011   2010   2009  
    (Decrease)   (Decrease)   Increase
    Increase   Increase   (Decrease)
             
Number of Stores, November 347 (6.2%) 370 0.0% 370  
             
November Total Retail Sales $25,667 9.1% $23,525 (11.8%) $26,669  
             
Year-to-Date November Total Retail Sales $205,823 9.3% $188,303 0.5% $187,327  
             
November Comparable Store Sales   10.7%   (10.4%)   1.1%
             
Year-to-Date November Comparable Store Sales   12.2%   0.8%   (5.6%)
             

This press release may include information presented which contains forward-looking information, including statements regarding the strategic direction of the Company. Some of these statements, including those that contain the words "anticipate," "believe," "plan," "estimate," "expect," "should," "intend," and other similar expressions, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by those forward-looking statements. Among the factors that could cause actual results, performance or achievement to differ materially from those described or implied in the forward-looking statements are our ability to service our obligations, our ability to comply with the covenants in our senior credit facility, any failure of general economic conditions to improve, including any weaker than anticipated recovery in discretionary spending by consumers, competition and the ability to raise additional capital to finance our expansion.   Additional information regarding factors that could cause results to differ can be found in the company's Annual Report on Form 10-K for the fiscal year ended January 29, 2011, in the section entitled "Risk Factors." 

CONTACT: Company Contact:
         
         Michael W. Katz
         President and
         Chief Executive Officer
         Perfumania Holdings, Inc.
         631-866-4156

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