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Physicians Formula Holdings, Inc. to Present at the Craig-Hallum Alpha Select Conference on October 6 in New York

AZUSA, Calif., Sept. 29, 2011 (GLOBE NEWSWIRE) -- Physicians Formula Holdings, Inc. (Nasdaq:FACE) ("Physicians Formula" or the "Company") today announced that Ingrid Jackel, Chief Executive Officer and Chairwoman, and Jeff Berry, Chief Financial Officer, will be presenting at the 2011 Craig-Hallum Capital Group's 2nd Annual Alpha Select Investor Conference being held at The Roosevelt Hotel in New York City. Physicians Formula's presentation will take place on Thursday, October 6, 2011 at 1:30 PM (Eastern).

The audio portion of the presentation will be webcast live, and a replay will be available by visiting the Investor Relations section of the Company's web site at The audio replay will be available on the web site for two weeks following the presentation. The Company will also post a presentation to the Events and Presentations page of the Investor Relations section of its website on October 6th, 2011.

About Physicians Formula Holdings, Inc.

Physicians Formula is an innovative cosmetics and skin care company operating in the mass market prestige, or "masstige", market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in 25,700 stores including those operated by Wal-Mart, Target, CVS and Rite Aid.


CONTACT: Anne Rakunas
         ICR, Inc.
         (310) 954-1113
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