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PBI » Topics » Reporting on Advertising Costs

This excerpt taken from the PBI 10-K filed Mar 1, 2007.
Reporting on Advertising Costs. These costs are amortized over the expected revenue stream ranging from 5 to 9 years. We review individual marketing programs for impairment on a periodic basis or as circumstances warrant.

Other assets on our Consolidated Balance Sheets at December 31, 2006 and 2005 include $117 million and $113 million, respectively, of deferred marketing costs. The Consolidated Statements of Income include the related amortization expense of $48 million, $45 million and $42 million for the years ended December 31, 2006, 2005 and 2004, respectively.

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