PLNR » Topics » Competition

These excerpts taken from the PLNR 10-K filed Dec 10, 2008.

Competition

Holding a strong competitive position in the market for specialty displays requires maintaining a diverse product portfolio which addresses a wide variety of customer needs. In addition to the product portfolio, the Company competes with other display manufacturers based upon commercial availability, price, visual performance (e.g., brightness, color capabilities, contrast and viewing angle), brand reputation, firmware, size, design flexibility, power usage, durability, ruggedness and customer service. The Company believes its wide range of product offerings, flexibility, responsiveness, technical support and customer satisfaction programs are important to its competitive position.

The Company’s direct competitors are numerous and diverse. In display systems including AMLCD components sourced from manufacturers, Planar’s value-added specialty display products compete against those of NEC-Mitsubishi, Viewsonic, Dell and others in the Commercial market. In the Industrial market, the Company sometimes competes against the internal engineering functions of some of its OEM customers. In addition, other industrial display systems specialists include Global Display Solutions, NEC, Sharp, White Electronics and a variety of small, highly specialized producers. Our EL business primarily competes with substitute technologies. Our principal competitors in the Digital Signage market include Scala, Inc., NEC

 

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Corporation of America’s Visual Systems division, 3M Digital Signage, and Wireless Ronin. Our principal competitors for the Command and Control market include Barco, Mitsubishi Electric Corp., and Christie Digital Systems, Inc. Our Home Theater products primarily compete against those of SIM2, Marantz, Dreamvision, Digital Projection International, and Pioneer Elite.

Competition

STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%">Holding a strong competitive position in the market for specialty displays requires maintaining a diverse product portfolio which addresses a wide variety
of customer needs. In addition to the product portfolio, the Company competes with other display manufacturers based upon commercial availability, price, visual performance (e.g., brightness, color capabilities, contrast and viewing angle), brand
reputation, firmware, size, design flexibility, power usage, durability, ruggedness and customer service. The Company believes its wide range of product offerings, flexibility, responsiveness, technical support and customer satisfaction programs are
important to its competitive position.

The Company’s direct competitors are numerous and diverse. In display systems including AMLCD
components sourced from manufacturers, Planar’s value-added specialty display products compete against those of NEC-Mitsubishi, Viewsonic, Dell and others in the Commercial market. In the Industrial market, the Company sometimes competes
against the internal engineering functions of some of its OEM customers. In addition, other industrial display systems specialists include Global Display Solutions, NEC, Sharp, White Electronics and a variety of small, highly specialized producers.
Our EL business primarily competes with substitute technologies. Our principal competitors in the Digital Signage market include Scala, Inc., NEC

 


4









Corporation of America’s Visual Systems division, 3M Digital Signage, and Wireless Ronin. Our principal competitors for the Command and Control market
include Barco, Mitsubishi Electric Corp., and Christie Digital Systems, Inc. Our Home Theater products primarily compete against those of SIM2, Marantz, Dreamvision, Digital Projection International, and Pioneer Elite.

STYLE="margin-top:18px;margin-bottom:0px">Employees

People are considered to be a key element
for success by the Company. Planar’s future success will depend largely on its ability to continue to attract, retain and motivate highly skilled and qualified personnel.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">The Company’s U.S. employees are not represented by any collective bargaining units and the Company has never experienced a work stoppage in the
U.S. The Company’s Finnish and French employees are, for the most part, covered by national union contracts. These contracts are negotiated annually between the various unions and the Employer’s Union and stipulate benefits, wage rates,
wage increases, grievance and termination procedures and work conditions.

As of September 26, 2008, the Company had 569 employees
worldwide; 326 in the United States and 243 in Europe and Asia. Of these, 131 were engaged in marketing and sales, 71 in research and product development, 76 in general and administration, and 291 in manufacturing and manufacturing support.

This excerpt taken from the PLNR 10-K filed Dec 12, 2007.

Competition

Holding a strong competitive position in the market for specialty displays requires maintaining a diverse product portfolio which addresses a wide variety of customer needs. Continuous reductions in the cost of raw AMLCD panels drive selling prices lower over time. In these situations, the Company strives to maintain operating margins by increasing unit volumes, increasing value-added contributions to each unit, providing

 

4


additional value to its customers through system integration and services, reducing material costs and managing expenses in a fiscally disciplined manner. To drive success of new products, the Company maintains a customer-centric focus to guide targeted research, development and product engineering efforts to meet the needs of end users.

In addition to the product portfolio, the Company competes with other display manufacturers based upon commercial availability, price, visual performance (e.g., brightness, color capabilities, contrast and viewing angle), brand reputation, firmware, size, design flexibility, power usage, durability, ruggedness and customer service. The Company believes its total-quality program, wide range of product offerings, flexibility, responsiveness, technical support and customer satisfaction programs are important to its competitive position.

Planar’s competitive position has recently been enhanced through the acquisitions of Clarity Visual Systems, Inc. (Clarity), and Runco International, Inc. (Runco). The Command and Control markets and Digital Signage markets will be pursued by building upon the capabilities, experience and market positions brought to Planar through the Clarity acquisition. The Company’s targeted markets for Control Room applications are broad and growing. Command and Control products are used in security, defense, utility, traffic, telecom, and broadcast control rooms throughout the world. The Company’s targeted markets for Digital Signage present high growth opportunities where leading companies can create defensible brands and distribution channels for high margin products and services. The Home Theater market will be pursued by building upon the capabilities, experience, and reputation of the Runco and Vidikron brands brought to Planar through the Runco acquisition, along with the existing Planar branded home theater products. The Company’s offerings in the Home Theater segments include innovative products for the high-end home theater enthusiast including high-performance home theater projection systems, large-format thin video displays, and unique front-projection screens. Runco and Vidikron products are sold directly to custom home installation dealers, primarily in the United States, while Planar branded home theater products are distributed through specialty home theater distributors throughout North America, Europe, Australia, and Asia.

The Company’s direct competitors are numerous and diverse. In display systems including AMLCD components sourced from manufacturers, Planar’s value-added specialty displays products compete against those of Barco, Totoku, and others in the Medical market; and NEC-Mitsubishi, Viewsonic, Dell and others in the Commercial market. In the Industrial market, the Company sometimes competes against the internal engineering functions of some of its OEM customers. In addition, other industrial display systems specialists include Global Display Solutions, White Electronic Designs Corporation and a variety of small, highly specialized producers. Our EL business primarily competes with substitute technologies. Our principal competitors in the Digital Signage market include Scala, Inc., NEC Corporation of America’s Visual Systems division, 3M Digital Signage, and Wireless Ronin. Our principal competitors for the Command and Control market include Barco, Mitsubishi Electric Corp., and Christie Digital Systems, Inc. Our Home Theater products primarily compete against those of SIM2, Marantz, Dreamvision, and Pioneer Elite.

This excerpt taken from the PLNR 10-K filed Dec 13, 2006.

Competition

Holding a strong competitive position in the market for specialty displays requires maintaining a diverse product portfolio which addresses a wide variety of customer needs. Continuous reductions in the cost of raw AMLCD panels drive selling prices lower over time. In these situations, the Company strives to maintain operating margins by increasing unit volumes, increasing value-added contributions to each unit, providing additional value to its customers through system integration and services, reducing material costs and managing expenses in a fiscally disciplined manner. To drive success of new products, the company maintains a customer-centric focus to guide targeted research, development and product engineering efforts to meet the needs of end users, leading to profitable growth.

In addition to the product portfolio, the Company competes with other display manufacturers based upon commercial availability, price, visual performance (e.g., brightness, color capabilities, contrast and viewing angle), brand reputation, firmware, size, design flexibility, power usage, durability, ruggedness and customer

 

4


service. The Company believes its total-quality program, wide range of product offerings, flexibility, responsiveness, technical support and customer satisfaction programs are important to its competitive position.

Planar’s competitive position has recently been enhanced through the acquisition of Clarity Visual Systems, Inc. The Command and Control markets and Digital Signage markets will be pursued by building upon the capabilities, experience and market positions brought to Planar through the acquisition. The Company’s targeted markets for Control Room applications are broad and growing. Command and Control products are used in security, defense, utility, traffic, telecom, and broadcast control rooms throughout the world. The Company’s targeted markets for Digital Signage present high growth opportunities where leading companies can create defensible brands and distribution channels for high margin products and services.

The Company’s direct competitors are numerous and diverse. In display systems including AMLCD components sourced from manufacturers, Planar’s value-added specialty displays products compete against those of Barco, Totoku, and others in the medical market; and NEC-Mitsubishi, Viewsonic, Dell and others in the commercial market. In the industrial market, the Company sometimes competes against the internal engineering functions of some of its OEM customers. In addition, other industrial display systems specialists include Global Display Solutions, White Electronic Designs Corporation and a variety of small, highly specialized producers. Our EL business primarily competes with substitute technologies. Our principal competitors in the Digital Signage market include Scala, Inc., NEC Corporation of America’s Visual Systems division, and 3M Digital Signage. Our principal competitors for the Command and Control market include Barco, Mitsubishi Electric Corp., and Christie Digital Systems, Inc.

This excerpt taken from the PLNR 10-K filed Dec 14, 2005.

Competition

 

Holding a strong competitive position in the market for flat-panel displays requires maintaining a diverse product portfolio addressing a wide variety of customer needs. Continuous reductions in the cost of raw AMLCD panels drive selling prices lower over time. In these situations, the Company strives to maintain operating margins by increasing unit volumes, increasing value-added contributions to each unit, providing additional value to its customers through system integration and services, reducing material costs and managing expenses in a fiscally disciplined manner. To drive success of new products, the company maintains a customer-centric focus to guide targeted research, development and product engineering efforts to meet the needs of end users, leading to profitable growth.

 

In addition to the product portfolio, the Company competes with other display manufacturers based upon commercial availability, price, visual performance (e.g., brightness, color capabilities, contrast and viewing angle), brand reputation, firmware, size, design flexibility, power usage, durability, ruggedness and customer service. The Company believes its total-quality program, wide range of product offerings, flexibility, responsiveness, technical support and customer satisfaction programs are important to its competitive position.

 

The Company’s direct competitors are numerous and diverse. In display systems including AMLCD components sourced from manufacturers, Planar’s value-added products compete against those of Barco, Totoku, NDS and others in the medical market; and NEC-Mitsubishi, Viewsonic, Dell and others in the commercial

 

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market. In the industrial market, the Company sometimes competes against the internal engineering functions of some of its OEM customers. In addition, other industrial display systems specialists include Global Display Solutions, White Electronic Designs Corporation and a variety of small, highly specialized producers. Our EL business primarily competes with substitute technologies.

 

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