Economic growth means very little and competition is huge, but the Playboy bunny logo & the Playboy brand could be HUGE if new management could exploit it properly. Imagine Playboy VISA cards, a heavier marketing of the Playboy bunnies, less Heff emphasis, more Vegas presence...they COULD be big again. The brand is the sleeping giant that has been long-neglected.
Playboy's combining its publishing and entertainment groups allows the company to cut costs, while its new strategy of attracting advertisers could bring revenues in to its most hurting businesses.
Playboy's combining its publishing and entertainment groups allows the company to cut costs, while its new strategy of attracting advertisers could bring revenues in to its most hurting businesses.
Sirius Satellite Radio appears to have contracted the most appealing programs for the Playboy demographic and shows the most subscriber growth, making it very likely that Playboy will be able to maintain revenue from the company for the long-term.
Economic growth in developing, conservatively-valued countries is creating new social mores that are condusive to the selling of Playboy's product: an ideology of fashion, sophistication, and sexual freedom. As these markets emerge, Playboy's international business could bring in more and more revenues.
