Playboy Enterprises released their third quarter earnings results on November 8th, 2007. The company saw gains in licensing division, due in large part to royalties from the Palms casino in Las Vegas. However, the company's other divisions saw losses this quarter, particularly in domestic TV revenues and in publishing.
Playboy reports second quarter results that are far better than the results from the second quarter of 2006, fueling investor confidence and causing shares to rise.
Playboy announces that a new mansion in Macao, designed to be a small casino with a Playboy lifestyle resort and retail center, will open in 2009. Stocks drop as investors are skeptical about the viability of Playboy's bet on Chinese demand for western adult entertainment.
Playboy announces that the virtual world game Second Life will feature a bunny-head shaped island, populated by Playboy Bunny female avatars who sell Playboy products for virtual and real use in a Playboy merchandise store. Stock prices rise as investors anticipate further brand-name promotion for the lucrative licensing business.
On May 8, 2007, Playboy reported a doubling of its first quarter profits over 2006. The company's stock price rose nearly 9% during trading hours.