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Company: Polo Ralph Lauren (RL)
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  Repurchasing of several licenses will allow RL to take fuller control

With the repurchasing of several licenses, Polo Ralph Lauren will be able to take fuller control over its brand while strengthening its product offerings.

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  The company has a great deal of potential for growth in Europe and Asia

The company has a great deal of potential for growth in Europe and Asia. With income growth in Asia, demand for luxury goods like Polo Ralph Lauren will grow rapidly in the region.

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  Unparalleled brand strength over an diverse spectrum of products

Polo Ralph Lauren enjoys unparalleled brand strength over an extremely diverse spectrum of products. This allows it to tap a range of purchasing powers.

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