ProShares Ultra S&P500 (SSO)

QUOTE AND NEWS
Cloud Computing  Dec 2  Comment 
Ping Identity®, the leader in Internet Identity Security, will demonstrate its latest Single Sign-On (SSO) capabilities for Salesforce and other cloud-based business applications during a free, invitation-only, Cloudforce ...
Cloud Computing  Nov 13  Comment 
Ping Identity®, the leader in Internet Identity Security, will demonstrate its latest Single Sign-On (SSO) capabilities for Salesforce and other cloud-based business applications during Dreamforce ’09, the cloud computing...
Cloud Computing  Nov 11  Comment 
Etelos, Inc. (OTCBB:ETLO), a developer and operator of private-labeled marketplaces for Web-based business applications, announced support for OpenID for user authentication and Single Sign On (SSO) within the Etelos Platform...
Cloud Computing  Oct 23  Comment 
Ping Identity®, the leader in Internet Identity Security, will share information about its latest SaaS Partner programs and demonstrate the company’s latest SaaS SSO capabilities at SIIA OnDemand, Oct. 28-30, 2009, in San...
My Trader's Journal  Oct 21  Comment 
I'm working to get a larger part of my account invested after all of my October options expired worthless last week.  One of the easiest ways I find to do that is the double the S&P 500 ETF, SSO.  I started pricing in my order before the markets...
Cloud Computing  Oct 6  Comment 
Through this partnership, Astadia will help its clients resolve SaaS Single Sign-On and other Internet Identity Security related issues. “Improving cloud application performance and value requires administrators to address process, directory,...
My Trader's Journal  Oct 2  Comment 
After finally seeing the S&P 500 fall more than 5% from its intraday highs on September 23rd I decided I shouldn't stay on the sideline too much longer.  I'm not necessarily saying this is a bottom, but do believe that after we've come down 5+%...
MarketWatch  Oct 1  Comment 
The easy money already has been made. Anyone who is only now considering an investment back into the stock market is late to the game. Smart money investors wait for Johnny-come-lately's to enter the market again, and then they sell into those...
My Trader's Journal  Sep 18  Comment 
As I wrote about a couple of days ago, I had to make a decision on SSO and took the easy way out.  I just gave up on the bad trade.  I kept it simple versus trying to manage a short position that I apparently can't predict.  I still think...
My Trader's Journal  Sep 16  Comment 
I'm looking pretty good going into option expiration Friday for my September puts.  My one naked call (SSO) is holding me back though.  Here's what I have in my account right now:   Qty  Symbol     Description -2  +BZDVX      ...
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The Proshares Ultra S&P500 (SSO)

Profile:

Proshares Ultra S&P500 (SSO) is an Exchange Traded Fund (ETF) that seeks to mimic the daily investment results, before fees and expenses, corresponding to twice the daily performance of the S&P 500 Index. In other words, if this underlying index declines by 1% for the day, the NAV of SSO will more or less decline by 2%, before fees and expenses. In the same manner, if this underlying index rises by 1% for the day, the NAV of SSO rises by 2% as well.

It's important to remember that leveraged ETFs like SSO are rebalanced each trading day relative to the index they track. So (for example) when someone says "The S&P 500 is up 7% this week," that doesn't tell you very much at all about the performance of SSO or any other leveraged ETF that tracks that index. Nor is this the kind of tracking error that 'evens out' over time; in most circumstances, these divergences will widen over time.

Inception Date: 06/19/06

Investment Strategy:

The principal investment strategies of this fund include:

  • investing in equity securities and financial instruments (including derivatives) that the fund managers believe will produce twice the daily return of the S&P 500 Index.
  • committing at least 80% of its net assets to equity securities or financial instruments that have similar economic characteristics contained in the Index.
  • employing leveraged investment techniques or sampling techniques in seeking its investment objective.
  • assets not invested in equity securities or financial instruments are invested in debt securities or money market instruments.
  • concentrating its investments in a particular industry to approximately the same extent as the Index

Annual Fund Operating Expenses:

Investment Advisory Fee: 0.75%
Distribution and Service (12b-1) Fee: 0.00%
Other Expenses: 0.23%
Total Annual Fund Operating Expenses: 0.98%
Fee Waivers / Reimbursements: -0.03%
Total Net Annual Fund Operating Expenses: 0.95%

Top 10 Holdings: (As of February 26, 2009)

Company Weight
Exxon Mobil Corp. 5.51%
Proctor and Gamble 2.23%
Johnson and Johnson 2.22%
AT&T Inc. 2.17%
Chevron Corp. 1.96%
Microsoft Corp. 1.92%
International Business Machines 1.82%
Walmart Stores Inc. 1.65%
General Electric 1.46%
JP Morgan Chase 1.31%

Reference:

Company Website: http://www.proshares.com

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