Forbes  Feb 8  Comment 
Looking at the underlying holdings of the ETFs in our coverage universe at ETF Channel, we have compared the trading price of each holding against the average analyst 12-month forward target price, and computed the weighted average implied analyst...
TechCrunch  Jan 29  Comment 
A number of changes are afoot in the European tech media scene and it's worth us pausing for a moment to take stock. The first item on the agenda is the news that London-based site 'The Kernel', lately a 'tabloid' style news site about online...
Forbes  Feb 11  Comment 
Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel, one standout is the Proshares Ultra Dow30 (AMEX: DDM) where we have detected an approximate $24.2 million dollar outflow -- that's a...
Cloud Computing  Jan 16  Comment 
A week from today, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will present to leaders from media, marketing and advertising at OMMA Data Driven Marketing (DDM) in New York. In his...
My Trader's Journal  Nov 30  Comment 
Like most bullish investors, I woke up to see some exciting futures this morning only to see them improve even more with each piece of data and news story that hit the wires.  I was considering opening more exposure on Monday (and obviously...
Wall Street Sector Selector  Sep 28  Comment 
Forbes  Aug 2  Comment 
Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel, one standout is the Proshares Ultra Dow30 (DDM) where we have detected an approximate $36.2 million dollar inflow -- that's a 13.3%...
Wall Street Sector Selector  May 3  Comment 


Proshares Ultra Dow30 (DDM) is an Exchange Traded Fund (ETF) that seeks to mimic the daily investment results, before fees and expenses, corresponding to twice the daily performance of the Dow Jones Industrial Average (DJIA). In other words, if this underlying index declines by 1% for the day, the NAV of DDM will more or less decline by 2%, before fees and expenses. In the same manner, if this underlying index rises by 1% for the day, the NAV of DDM rises by 2% as well.

Inception Date: 06/19/06

Investment Strategy:

The principal investment strategies of this fund include:

  • investing in equity securities and financial instruments (including derivatives) that the fund managers believe will produce twice the daily return of the Dow Jones Industrial Average.
  • committing at least 80% of its net assets to equity securities or financial instruments that have similar economic characteristics contained in the Index.
  • employing leveraged investment techniques or sampling techniques in seeking its investment objective.
  • assets not invested in equity securities or financial instruments are invested in debt securities or money market instruments.
  • concentrating its investments in a particular industry to approximately the same extent as the Index

Annual Fund Operating Expenses:

Investment Advisory Fee: 0.75%
Distribution and Service (12b-1) Fee: 0.00%
Other Expenses: 0.27%
Total Annual Fund Operating Expenses: 1.02%
Fee Waivers / Reimbursements: -0.07%
Total Net Annual Fund Operating Expenses: 0.95%

Top 10 Holdings: (As of February 26, 2009)

Company Weight
International Business Machines 9.87%
Exxon Mobil Corp. 7.87%
Chevron Corp. 7.01%
Johnson and Johnson 5.82%
McDonald's Corp. 5.79%
Proctor and Gamble 5.43%
Walmart Stores Inc. 5.35%
3M 5.14%
United Technologies Corp 4.56%
Coca-Cola 4.55%


Company Website: http://www.proshares.com

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