Market Intelligence Center  Feb 12  Comment 
Pulte Homes Inc. (PHM) presents a trading opportunity that offers a 5.05% return in just 155 days. A covered call on Pulte Homes at the $21.00 level expiring on Jul. '15 offers an assigned return rate of 5.05% or 11.90% annualized. This trade...
TheStreet.com  Jan 30  Comment 
NEW YORK (TheStreet) -- Shares of homebuilder PulteGroup  fell 5.22% to $20.68 in afternoon trading Friday after Wells Fargo downgraded the stock to "market perform" from "outperform." The firm lowered its rating following the pop in...
TheStreet.com  Jan 29  Comment 
NEW YORK (TheStreet) -- Shares of PulteGroup are rallying, higher by 6.66% to $21.95 in late morning trading Thursday, after the home builder reported better than expected fourth quarter earnings results. The company reported net income of...
Wall Street Journal  Jan 29  Comment 
PulteGroup’s results in its December quarter topped Wall Street’s expectations as the home builder begins to see stronger traffic amid a slowly recovering housing market.
Market Intelligence Center  Jan 21  Comment 
Pulte Homes Inc. (PHM) traded between $20.38 and $21.29 before closing at $20.80 Tuesday and presents some attractive trading opportunities today according to MarketIntelligenceCenter.com's patented algorithms. The computer program that picks...
TheStreet.com  Jan 20  Comment 
NEW YORK (TheStreet) -- Shares of PulteGroup  are lower in afternoon trading, down 4.68% to $20.56, after Credit Suisse downgraded the home builder company to "underperform" from "neutral" and lowered its price target to $19 from $20. "Our...
Benzinga  Jan 20  Comment 
TheStreet.com  Jan 15  Comment 
NEW YORK (TheStreet) --Shares of PulteGroup were falling 4.9% to $21.15 Thursday after competing homebuilder Lennar warned of lower gross margins in fiscal 2015 and reported its fourth quarter results. Lennar said it expects lower gross...
Market Intelligence Center  Jan 14  Comment 
Pulte Homes Inc. (PHM) is an excellent choice for either a diagonal spread or a covered call expiring in Jul. '15 at the $21.00 level according to MarketIntelligenceCenter.com’s patented algorithms.A covered call on Pulte Homes for a net debit...
Market Intelligence Center  Jan 13  Comment 
The option-trade picking algorithms behind MarketIntelligenceCenter.com's Artifical Intelligence Center have selected a covered-call trade on Pulte Homes Inc. (PHM) that includes 9.12% downside protection. Sell one contract of the Jul. '15 $22.00...


Pulte Homes (PHM) (NYSE:PHM) is a homebuilder. In 2009, the company sold 15,013 homes across 27 states in all regions of the country.[1] Pulte targets first-time and move-up buyers, with most of its properties being single-family detached homes. At an average home selling price of $258,000, the company offers homes that are more expensive than the national median home price of around $210,000.[1]

The company operates in a highly cyclical industry. New home construction, home prices and new home sales volume are heavily dependent upon job growth, interest rates, and the business cycle at large. Low interest rates and high job growth bode well for homebuilding, but as the recent subprime lending crisis and depressed housing market has illustrated, things can sour quickly and the business can be difficult to predict. Key homebuilding numbers, such as housing starts and existing home sales have continued to come in weak of late. Homebuilding is highly competitive and marked by few barriers to entry, low profit margins, and high financial leverage.

Since early 2006, the U.S. housing market has been unfavorably impacted by a lack of consumer confidence, tightened mortgage standards, and large supplies of resale and new home inventories and related pricing pressures. These factors have contributed to weakened demand for new homes, slower sales, and increased price discounts and sales incentives to attract homebuyers. All of these contribute negatively to PHM's revenues and net income. This could not posisbly have been more helpful!


The company competes against a highly fragmented base of other homebuilders. These companies may be national or local players and given the highly competitive nature of the industry, competition is stiff and often marked by low margins and low returns on capital. The company also competes for buyers with existing homes that have hit the market, and competes more broadly with other housing alternatives such as apartments and mobile homes.

Some of PHM's top competitors include Lennar (LEN), D.R. Horton (DHI), Centex (CTX), KB Home (KBH), HOVNANIAN ENTERPRISES (HOV), Beazer Homes USA (BZH), and Ryland Group (RYL).


  1. 1.0 1.1 PHM 10-K 2009 Item 1 Pg. 4
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