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These excerpts taken from the PMID 10-K filed Mar 25, 2008. Advertising
Costs
Advertising costs, which also includes promotions and
sponsorships, are expensed as incurred. Total advertising
expense was approximately $718,000 and $688,000 for the years
ended December 31, 2007 and 2006, respectively.
Table of Contents
PYRAMID
BREWERIES INC.
NOTES TO
CONSOLIDATED FINANCIAL
STATEMENTS — (Continued)
We engage in cooperative advertising programs and buy-down
programs with resellers. The expenditures associated with
buy-down programs are included as an offset in gross sales. The
costs of cooperative advertising programs are included in the
selling, general and administrative expenses. The costs of
cooperative advertising amounts for the years ended
December 31, 2007 and 2006 totaled approximately $23,000
and $70,000, respectively.
Advertising Costs Advertising costs, which also includes promotions and sponsorships, are expensed as incurred. Total advertising expense was approximately $718,000 and $688,000 for the years ended December 31, 2007 and 2006, respectively.
Table of ContentsPYRAMID BREWERIES INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued) We engage in cooperative advertising programs and buy-down programs with resellers. The expenditures associated with buy-down programs are included as an offset in gross sales. The costs of cooperative advertising programs are included in the selling, general and administrative expenses. The costs of cooperative advertising amounts for the years ended December 31, 2007 and 2006 totaled approximately $23,000 and $70,000, respectively. This excerpt taken from the PMID 10-K filed Mar 30, 2007. Advertising
Costs
Advertising costs are expensed as incurred. Total advertising
expense was approximately $432,000, $367,000 and $319,000 for
the years ended December 31, 2006, 2005 and 2004,
respectively.
We engage in cooperative advertising programs and buy-down
programs with resellers. The expenditures associated with
buy-down programs are included as an offset in gross sales. The
costs of cooperative advertising programs are included in the
selling, general and administrative expenses. The costs of
cooperative advertising amounts for the years ended
December 31, 2006, 2005 and 2004 totaled approximately
$70,000, $110,000 and $90,000, respectively.
Table of Contents
PYRAMID
BREWERIES INC.
NOTES TO
CONSOLIDATED FINANCIAL
STATEMENTS — (Continued)
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