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RAI » Topics » 2005 SHIPMENT SHARE BY TIER

This excerpt taken from the RAI 8-K filed May 11, 2006.
2005 SHIPMENT SHARE BY TIER
(PIE CHART)
Source: MSAi.
Pricing
In the past decade, deep-discount brands have grown significantly, especially in the five years following the signing of the MSA.
In response to deep-discount pricing and other pricing pressures in the marketplace, the major manufacturers increased promotional spending significantly and, in some cases, lowered their wholesale list prices. The growth of the deep-discount tier has moderated since 2002.
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