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REEDS INC 10-Q 2009

Documents found in this filing:

  1. 10-Q
  2. Ex-31.1
  3. Ex-31.2
  4. Ex-32.1
  5. Ex-32.2
  6. Ex-32.2
reeds_10q-063009.htm



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

(Mark One)
x     QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2009
 
o     TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT
 
For the transition period from__ to___

Commission file number: 001-32501
 
 
REED'S INC.
(Exact name of registrant as specified in its charter)
 
 Delaware
  35-2177773
 (State of incorporation)
  (I.R.S. Employer Identification No.)
  
13000 South Spring St. Los Angeles, Ca. 90061
(Address of principal executive offices) (Zip Code)

(310) 217-9400
(Registrant's telephone number, including area code)


________________________________________________________
(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.              Yes   x   No  o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).         Yes   o   No  o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated filer  o
Non-accelerated filer  o
 
Accelerated filer  o
Smaller reporting company  x
 


Indicate by check mark whether the issuer is a shell company (as defined in Rule 12b-2 of the Exchange Act).         Yes   o   No  x
Yes  No
Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date: There were a total of 9,215,693 shares of Common Stock outstanding as of August 13, 2009.




 
 

 



TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION
 
   
Item 1.  Condensed Financial Statements
 
   
Condensed Balance Sheets - June 30, 2009 (unaudited) and December 31, 2008
3
   
Condensed Statements of Operations for the three and six month periods ended June 30, 2009 and 2008 (unaudited)
4
   
Condensed Statement of Changes in Stockholders’ Equity for the six month period ended June 30, 2009 (unaudited)
5
   
Condensed Statements of Cash Flows for the six month periods ended June 30, 2009 and 2008 (unaudited)
6
   
Notes to Condensed Financial Statements (unaudited)
7
   
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations
12
   
Item 3.  Quantitative and Qualitative Disclosures About Market Risk
17
   
Item 4T.Controls and Procedure
17
   
   
PART II - OTHER INFORMATION
 
   
Item 1.  Legal Proceedings
19
   
Item 1A.  Risk Factors
19
   
Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds
19
   
Item 3.  Defaults Upon Senior Securities
19
 
 
Item 4.  Submission of Matters to a Vote of Security Holders
19
 
 
Item 5.  Other Information
19
   
Item 6.  Exhibits
19




 
2

 



Part I – FINANCIAL INFORMATION

Item 1. Financial Statements
 
REED’S, INC.
CONDENSED BALANCE SHEETS
     
June 30,
2009
   
December 31,
2008
 
ASSETS
   
(unaudited)
       
Current assets:
             
Cash
    $ 421,000     $ 229,000  
Inventory
      3,375,000       2,837,000  
Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $97,000 as of June 30, 2009 and December 31, 2008
      1,356,000       897,000  
Prepaid and other current assets
      178,000       68,000  
Total Current Assets
      5,330,000       4,031,000  
                   
Property and equipment, net of accumulated depreciation of $530,000 as of June 30, 2009 and $1,150,000 as of December 31, 2008
      3,431,000       4,133,000  
Brand names
      800,000       800,000  
Deferred offering costs
      161,000       62,000  
Deferred financing fees, net of amortization of $2,000 as of June 30, 2009 and $40,000 as of December 31, 2008
      651,000       77,000  
Total assets
    $ 10,373,000     $ 9,103,000  
                   
LIABILITIES AND STOCKHOLDERS’ EQUITY
                 
Current Liabilities:
                 
Accounts payable
    $ 2,372,000     $ 1,929,000  
Lines of credit
      974,000       1,354,000  
Current portion of long term debt
      -       16,000  
Current portion of long term financing obligation
      19,000       -  
Accrued interest
      33,000       -  
Accrued expenses
      108,000       96,000  
Total current liabilities
      3,506,000       3,395,000  
                   
Long term financing obligation, less current portion
      3,022,000       -  
Long term debt, less current portion
      -       1,747,000  
Total Liabilities
      6,528,000       5,142,000  
                   
Commitments and contingencies
                 
                   
Stockholders’ equity:
                 
Preferred stock, $10 par value, 500,000 shares authorized, 46,621 shares outstanding at June 30, 2009 and 47,121 shares outstanding at December 31, 2008
      466,000       471,000  
Series B Convertible Preferred stock, $.0001 par value 9,200,693 shares authorized, no shares issued or outstanding at June 30, 2009 and December 31, 2008
      -       -  
Common stock, $.0001 par value, 19,500,000 shares authorized, 9,200,693 shares issued and outstanding at June 30, 2009 and 8,979,341 shares issued and outstanding at December 31, 2008
      1,000       1,000  
Additional paid in capital
      19,691,000       18,408,000  
Accumulated deficit
      (16,313,000 )     (14,919,000 )
Total stockholders’ equity
      3,845,000       3,961,000  
                   
Total liabilities and stockholders’ equity
    $ 10,373,000     $ 9,103,000  
                   

 
3

 

REED’S, INC.
 
CONDENSED STATEMENTS OF OPERATIONS
For the Three Months and Six Months Ended June 30, 2009 and 2008
(Unaudited)
 
   
Three months ended June 30,
   
Six months ended June 30,
 
   
2009
   
2008
   
2009
   
2008
 
 
Sales
  $ 4,214,000     $ 4,571,000     $ 7,631,000     $ 8,135,000  
Cost of sales
    3,114,000       3,302,000       5,684,000       6,346,000  
                                 
Gross profit
    1,100,000       1,269,000       1,947,000       1,789,000  
                                 
Operating expenses:
                               
Selling and marketing expense
    548,000       1,051,000       1,207,000       2,175,000  
General and administrative expense
    670,000       659,000       1,273,000       1,990,000  
Impairment of assets
    641,000       -       641,000       -  
Total operating expenses
    1,859,000       1,710,000       3,121,000       4,165,000  
                                 
Loss from operations
    (759,000 )     (441,000 )     (1,174,000 )     (2,376,000 )
                                 
Interest income
    -       -       -       1,000  
Interest expense
    (114,000 )     (50,000 )     (197,000 )     (106,000 )
                                 
Net loss
    (873,000 )     (491,000 )     (1,371,000 )     (2,481,000 )
                                 
Preferred stock dividend
    (23,000 )     (24,000 )     (23,000 )     (24,000 )
                                 
Net loss attributable to common stockholders
  $ (896,000   $ (515,000 )   $ (1,394,000 )   $ (2,505,000 )
                                 
Loss per share – available to common stockholders - basic and diluted
  $ (0.10 )   $ (0.06 )   $ (0.15 )   $ (0.28 )
Weighted average number of shares outstanding - basic and diluted
    9,119,099       8,911,327       9,080,506       8,837,956  
 

 
 

 
 

 
 

 
 

 
 
The accompanying notes are an integral part of these condensed financial statements
 

 
4

 

 

 
REED’S, INC.
CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY >
For the Six Months ended June 30, 2009
(unaudited)


   
Common Stock
   
Preferred Stock
   
Additional
         
Total
 
   
Shares
   
Amount
   
Shares
   
Amount
   
Paid–In
Capital
   
Accumulated
Deficit
   
Stockholders’
Equity
 
Balance, December 31, 2008
    8,979,341     $ 1,000     47,121     $ 471,000     $ 18,408,000     $ (14,919,000 )   $ 3,961,000  
Fair Value of Common Stock issued for services
    156,402                         183,000             183,000  
Conversion of preferred stock
    2,000             (500 )     (5,000 )     5,000              
Issuance of warrants in connection with financing obligation
                            653,000             653,000  
Sale of common stock
    50,000                         150,000             150,000  
Preferred stock dividend
    12,950                         23,000       (23,000 )      
Fair value vesting of options issued to employees
                            269,000               269,000  
Net loss
                                  (1,371,000 )     (1,371,000 )
Balance, June 30, 2009
    9,200,693     $ 1,000       46,621     $ 466,000     $ 19,691,000     $ (16,313,000 )   $ 3,845,000  
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 
The accompanying notes are an integral part of these condensed financial statements
 

 
5

 

REED’S, INC.
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)

   
Six Months Ended June 30,
 
   
2009
   
2008
 
Cash flows from operating activities:
           
Net loss
  $ (1,371,000 )   $ (2,481,000 )
Adjustments to reconcile net loss to net cash used in operating activities:
               
Depreciation and amortization
    239,000       165,000  
Fair value of stock options issued to employees
    269,000       (61,000 )
Fair value of common stock issued for services
    183,000       335,000  
Impairment loss on assets
    641,000       -  
Changes in assets and liabilities:
               
Accounts receivable
    (459,000 )     (383,000 )
Inventory
    (538,000 )     (711,000 )
Prepaid expenses and other current assets
    (109,000 )     (43,000 )
Accounts payable
    443,000       774,000  
Accrued expenses
    12,000       22,000  
Accrued interest
    33,000       17,000  
Net cash used in operating activities
    (657,000 )     (2,366,000 )
Cash flows from investing activities:
               
Purchase of property and equipment
    (99,000 )     (159,000 )
Net cash used in investing activities
    (99,000 )     (159,000 )
Cash flows from financing activities:
               
Proceeds from issuance of common stock
    150,000       -  
Proceed received from borrowings on long term debt
    -       1,770,000  
Principal repayments on long term debt
    (1,763,000 )     (792,000 )
Proceeds received from long term financing obligation
    3,056,000       -  
Principal repayments on long term financing obligation
    (15,000 )     -  
Net (repayments) borrowings on lines of credit
    (380,000 )     879,000  
Payments for deferred finance fees
    -       (35,000 )
Payments for offering costs
    (100,000 )     -  
Net cash provided by financing activities
    948,000       1,822,000  
Net increase (decrease) in cash
    192,000       (703,000 )
Cash at beginning of period
    229,000       743,000  
Cash at end of period
  $ 421,000     $ 40,000  
                 
Supplemental disclosures of cash flow information:
               
Cash paid during the period for:
               
Interest
  $ 163,000     $ 90,000  
Taxes
  $ -       -  
Noncash investing and financing activities:
               
Preferred stock converted to common stock
  $ 5,000     $ 10,000  
Fair value of warrants granted for deferred financing fees
  $ 653,000     $ -  
Common stock issued in settlement of preferred stock dividend
  $ 23,000       24,000  


The accompanying notes are an integral part of these condensed financial statements

 
6

 

REED’S, INC.
 
Six Months Ended June 30, 2009 and 2008 (UNAUDITED)
 
1.     Basis of Presentation
 
The accompanying interim condensed financial statements are unaudited, but in the opinion of management of Reeds, Inc. (the Company), contain all adjustments, which include normal recurring adjustments necessary to present fairly the financial position at June 30, 2009 and the results of operations and cash flows for the three and six months ended June 30, 2009 and 2008. The balance sheet as of December 31, 2008 is derived from the Company’s audited financial statements.

Certain information and footnote disclosures normally included in financial statements that have been prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission, although management of the Company believes that the disclosures contained in these condensed financial statements are adequate to make the information presented herein not misleading. For further information, refer to the financial statements and the notes thereto included in the Company’s Annual Report, Form 10-K, as filed with the Securities and Exchange Commission on March 30, 2009.

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expense during the reporting period. Actual results could differ from those estimates.

The results of operations for the three and six months ended June 30, 2009 are not necessarily indicative of the results of operations to be expected for the full fiscal year ending December 31, 2009.

Income (Loss) per Common Share

Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to Common Stockholders by the weighted average number of shares of Common Stock outstanding during the year. Diluted earnings (loss) per share is computed by dividing the net income (loss) applicable to Common Stockholders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued, using the treasury stock method. Potential common shares are excluded from the computation when their effect is antidilutive.
 
For the three and six months ended June 30, 2009 and 2008 the calculations of basic and diluted loss per share are the same because potential dilutive securities would have an anti-dilutive effect. The potentially dilutive securities consisted of the following as of:

   
June 30,
   
June 30,
 
   
2009
   
2008
 
Warrants
    2,208,236       1,868,236  
Preferred Stock
    186,484       188,484  
Options
    740,000       652,500  
Total
    3,134,720       2,709,220  

Recent Accounting Pronouncements

In April 2008 the FASB issued FASB Staff Position (“FSP”) No. 142-3, “Determination of the Useful Life of Intangible Assets” (“FSP 142-3”), which amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under SFAS 142.  This pronouncement requires enhanced disclosures concerning a company’s treatment of costs incurred to renew or extend the term of a recognized intangible asset. FST 142-3 is effective for financial statements issued for fiscal years beginning after December 15, 2008.  The effective date, as well as the adoption date for the Company was January 1, 2009.  Although FSP 142-3 may impact our reporting in future financial periods, we have determined that the standard did not have any impact on our historical financial statements at the time of adoption.

 
7

 


In April 2009, the FASB issued FSP FAS 157-4, “Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly” (FSP FAS 157-4). FSP FAS 157-4 provides additional guidance for estimating fair value in accordance with SFAS No. 157, Fair Value Measurements, when the volume and level of activity for the asset or liability have significantly decreased. FSP FAS 157-4 also includes guidance on identifying circumstances that indicate a transaction is not orderly. FSP FAS 157-4 is effective for interim and annual reporting periods ending after June 15, 2009, with early adoption permitted for periods ending after March 15, 2009. FSP FAS 157-4 does not require disclosures for earlier periods presented for comparative purposes at initial adoption. In periods after initial adoption, FSP FAS 157-4 requires comparative disclosures only for periods ending after initial adoption. The Company does not expect the changes associated with adoption of FSP FAS 157-4 will have a material effect on the on its financial statements and disclosures.
 
Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the AICPA, and the SEC during the six months ended June 30, 2009 did not or are not believed by management to have a material impact on the Company’s present or future financial position or results of operations.

Concentrations

The Company’s cash balances on deposit with banks are guaranteed by the Federal Deposit Insurance Corporation up to $250,000. The Company may be exposed to risk for the amounts of funds held in one bank in excess of the insurance limit. In assessing the risk, the Company’s policy is to maintain cash balances with high quality financial institutions. The Company had cash balances in excess of the guarantee during the three and six months ended June 30, 2009.

During the six months ended June 30, 2009 and 2008, the Company had two customers, which accounted for approximately 17% and 32%, and 30% and 13% of sales, respectively. During the three months ended June 30, 2009 and 2008, the Company had two customers, which accounted for approximately 16% and 29%, and 13% and 29% of sales, respectively.  No other customers accounted for more than 10% of sales in either year. As of June 30, 2009, the Company had approximately $197,000 and $278,000, respectively, of accounts receivable from these customers.
 
Reclassifications

Certain amounts in the prior-year financial statements of $15,000 have been reclassified from deferred costs to deferred financing fees to conform with the current-year presentation.

2.     Long Term Financing Obligation

On June 15, 2009, the Company closed escrow on the sale of its two buildings and its brewery equipment and concurrently entered into a long-term lease agreement for the same property and equipment. In connection with the lease the Company has the option to repurchase the buildings and brewery equipment from 12 months after the commencement date to the end of the lease term at the greater of the fair market value or an agreed upon amount. Since the lease contains a buyback provision and other related terms, the Company determined it had continuing involvement that did not warrant the recognition of a sale; therefore, the transaction has been accounted for as a long-term financing.  The proceeds from the sale, net of transaction costs, have been recorded as a financing obligation in the amount of $3,056,000. Monthly payments under the financing agreement are recorded as interest expense and a reduction in the financing obligation at an implicit rate of 9.9%.  The financing obligation is personally guaranteed up to a limit of $150,000 by the principal shareholder and chief executive officer. In connection with the lease, the Company issued 340,000 warrants to purchase its common stock at $1.20 per share for five years. The 340,000 warrants were valued at $653,000, using the Black Scholes option pricing model with the following assumptions: strike price of $2.25; term of 5 years; volatility of 110.9%; expected dividends 0%; and discount rate of 2.15%. The warrants were recorded as deferred financing fees and are being amortized over 15 years, the term of the purchase option.

An impairment charge in the amount of $641,000 was recorded during the six months ended June 30, 2009 as it was determined that the carrying value of the buildings and brewery equipment was greater than the fair market value of those assets on the date of the transaction.

The aggregate amount due under the financing obligation at June 30, 2009 was $3,041,000.  Aggregate future obligations under the financing obligation are as follows:

Year
     
2010
  $ 19,000  
2011
    47,000  
2012
    63,000  
2013
    80,000  
2011
    100,000  
Thereafter
    2,732,000  
Total
  $ 3,041,000  


 
8

 


3.     Inventory
 
Inventory consists of the following at:
 
   
June 30,
2009
   
December 31,
2008
 
Raw Materials
  $ 1,214,000     $ 755,000  
Finished Goods
    2,161,000       2,082,000  
    $ 3,375,000     $ 2,837,000  

4.      Line of Credit

At June 30, 2009 and December 31, 2008, the aggregate amount outstanding under the line of credit was $974,000 and $1,354,000 respectively, and the Company had approximately $563,000 of availability on this line of credit at June 30, 2009. Interest accrues and is paid monthly on outstanding loans under the credit facility at a rate equal to 7.75% per annum plus the greater of 2% or the LIBOR rate (9.75% at June 30, 2009). Borrowings under the credit facility are secured by all of the Company's assets.  The agreement terminates May 2010, and the Company is subject to an early termination fee if the loan is terminated before such date.  The loan is secured by all of the business assets of the Company and is personally guaranteed by the principal shareholder and Chief Executive Officer.

On June 11, 2009, the loan agreement was amended to allow the sale of two buildings and the brewery equipment (see Note 1).  The maximum credit limit was reduced to $2 million and an additional reserve of $350,000 was applied to the eligible collateral under the agreement.

The Company is required to comply with a number of affirmative, negative and financial covenants.  As of June 30, 2009, the Company was in compliance with these covenants.

5.     Stockholders’ Equity

During the six months ended June 30, 2009, the Company issued 156,402 shares of common stock in exchange for consulting and legal services.  The value of the stock was based on the closing price of the stock on the issuance or agreed upon date.  The total value of shares issued for services was $183,000.  During the period ended June 30, 2009, the Company also sold 50,000 shares of common stock for $3.00 per share or $150,000, granted a stock dividend on its preferred stock of 12,950 common shares valued at $23,000 in accordance with the dividend provision of the preferred stock agreement, and issued 2,000 shares of common stock resulting from the conversion of 500 shares of preferred stock.

On April 23, 2009, the Board of Directors of the Company approved a new class of Preferred Stock for the purpose of selling the Preferred stock in the Corporation’s rights offering.  The Preferred Stock is designated as Series B Convertible Preferred Stock, with a number of shares equal to the maximum number of shares of the Corporation’s Common Stock, par value $.0001 per share, that may from time to time be issued upon conversion of the Series B Preferred in accordance with the terms thereof which are hereby reserved for issuance upon such conversion out of the authorized but unissued shares of Common Stock.

6.     Stock Based Compensation

Stock Options

During the six months ended June 30, 2009, the Company issued 120,000 options to its employees.  On March 6, 2009, the Company repriced 420,000 employee and director options to an exercise price of $0.75.  Such options had previously been issued at exercise prices between $1.99 per share and $8.50 per share.  The total increase in stock compensation expense, as a result of the repricing, was $81,000; of which $36,000 was recognized in the six months ended June 30, 2009.  Total stock-based compensation recognized on the Company’s statement of operations for the three and six months ended June 30, 2009 was $122,000 and $269,000, respectively.  As of June 30, 2009, the aggregate value of unvested options was $457,000, which will vest over an average period of three years.  There were no stock options exercised in the six months ended June 30, 2009.  Stock options granted under our equity incentive plans vest over 2 to 3 years from the date of grant, ½ and 1/3 per year, respectively; and generally expire 5 years from the date of grant.

We calculated the fair value of each option award on the date of grant using the Black-Scholes option pricing model.  The weighted average grant date fair value of options granted during the six months ended June 30, 2009 was $0.66.


 
9

 

The following weighted average assumptions were used to value option grants:

 
Six Months Ended
June 30, 2009
Expected volatility
89%- 97%
Expected dividends
Expected average term (in years)
2.82
Risk free rate- average
1.72%
Forfeiture rate
0%
 
The following table summarizes stock option activity for the six months ended June 30, 2009:

   
 
Shares
   
Weighted-Average
Exercise Price
   
Weighted-Average
Remaining
Contractual
Terms (Years)
   
Aggregate
Intrinsic
Value
 
Outstanding at December 31, 2008
    702,500     $3.55              
Granted
    120,000     $1.18              
Exercised
                       
Forfeited or expired
    (82,500 )   $3.06              
Outstanding at June 30, 2009
    740,000     $1.70      3.3     $ 539,000  
Exercisable at June 30, 2009
    247,167     $2.50      2.7     $ 158,000  
 

The following table summarizes information about stock options at June 30, 2009:

     
Options Outstanding at June 30, 2009
   
Options Exercisable at
June 30, 2009
 
Range of Exercise Price
   
Number of Shares
Outstanding
   
Weighted Average
Remaining
Contractual Life (years)
   
Weighted
Average
Exercise Price
   
Number
 of Shares
Exercisable
   
Weighted
Average
Exercise Price
 
                                 
$0.01 - $1.99       590,000      3.74     $0.89       150,833     $0.75  
$2.00 - $4.99       100,000      1.48     $3.60       90,000     $3.56  
$5.00 - $6.99       -      -      -       -      -  
$7.00 - $8.50       50,000      2.93     $7.55       33,334     $7.55  
          740,000                       274,167          

Stock Warrants

On April 23, 2009, 200,000 warrants were re-priced to $1.35 from a weighted average price of $2.77.  Since these are performance-based warrants and no performance criteria have been met as of June 30, 2009, no expense was recognized in the re-pricing of these warrants. On May 7, 2009, the Company granted 340,000 warrants in connection with a long-term financing obligation that was valued at 653,000 (see Note 2). 
 
The following table summarizes stock warrant activity for the six months ended June 30, 2009:

   
 
Shares
 
Weighted-Average
Exercise Price
 
Weighted-Average
Remaining
Contractual
Terms (Years)
 
Aggregate
Intrinsic
Value
Outstanding at December 31, 2008
 
1,868,236
 
$5.41
       
Granted
 
340,000
 
$1.20
       
Exercised
 
 
       
Forfeited or expired
 
 
       
Outstanding at June 30, 2009
 
2,208,236
 
$4.65
 
  2.6
 
$ 294,000
Exercisable at June 30, 2009
 
2,008,236
 
$4.98
 
  2.5
 
$ 204,000
 
 
10

 
 
The following table summarizes information about warrants at June 30, 2009:
 
     
Warrants Outstanding at June 30, 2009
   
Warrants Exercisable at
June 30, 2009
 
Range of Exercise Price
   
Number of Shares
Outstanding
   
Weighted Average
Remaining
Contractual Life (years)
   
Weighted
Average
Exercise Price
   
Number
 of Shares
Exercisable
   
Weighted
Average
Exercise Price
 
                                 
$0.01 - $1.99       540,000     4.53     $1.26       340,000     $1.20  
$2.00 - $4.99       553,241     0.34     $2.81       553,241     $2.81  
$5.00 - $6.99       365,000     2.68     $6.60       365,000     $6.60  
$7.00 - $8.50       749,995     2.96     $7.50       749,995     $7.50  
          2,208,236                       2,008,236          
 
 
The aggregate intrinsic value was calculated as the difference between the market price and the exercise price of the Company’s stock, which was $1.80 as of June 30, 2009.

7.      Related Party Transactions

On February 2, 2009, the Company issued 52,420 shares of its common stock, at the market value, to two brothers of Christopher Reed, Chief Executive Officer of the Company, in satisfaction of $65,000 due under an agreement for the distribution of its products internationally.  On April 23, 2009, the Company repriced 200,000 warrants granted in connection with this distribution agreement, to $1.35, the market value on that date.  The warrants will be valued and a corresponding expense will be recorded upon the attainment of the sales goals identified when the warrants were granted.
 

8.     Subsequent Event

In July 2009, the Company entered into two lease agreements covering equipment purchased to upgrade its brewery in the aggregate amount of approximately $78,000.  The Company is planning additional purchases of approximately $70,000 in equipment for its brewery.

On June 11, 2009, the Company entered into a Letter of Intent to purchase the assets of Sonoma Cider Mill, Inc. for approximately $250,000.  The definitive terms of this agreement are under negotiation and the acquisition of this company is anticipated to be completed in the next fiscal quarter.

On July 20, 2009, the Company issued 15,000 shares of common stock in exchange for consulting and legal services.  The value of the stock was based on the closing price of the stock on the issuance date.  The total value of shares issued for services was $29,000.











 
11

 


Item 2. Management’s Discussion and Analysis or Plan of Operation

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes appearing elsewhere in this report. This discussion and analysis may contain forward-looking statements based on assumptions about our future business. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors, including but not limited to those set forth under “Risk Factors” included in our Annual Report on Form 10-K for the year ended December 31, 2008.

Overview

The results for the quarter ended June 30, 2009 reflect our continued reduction in our costs of goods sold, along with a decrease in operating costs, as compared to the prior year period amount of $4,571,000.  Price discounting has eroded our gross margins, as a percentage of sales, in the second quarter; however, our year-to-date gross margins are ahead of the prior year period.  During the second half of the fiscal year, we believe that margins will be consistent with the first half of the year.  At this time, we are aggressively pursuing opportunities to produce and sell private label products that will boost our revenues during the 4th quarter.

Results of Operations

Three months ended June 30, 2009 Compared to Three months ended June 30, 2008

Sales of $4,214,000 for the three months ended June 30, 2009 represented a decrease of 8% or $348,000, as compared to the prior year same period amount of $4,571,000.  The decrease in revenues is primarily due to a promotional program in 2008, covering our 5-liter “party kegs” of root beer, which did not recur in 2009; resulting in $588,000 lower sales of that product.  The volume of our primary 12-ounce products delivered in 2009 was approximately 20% higher overall than the same 2008 period. The increase in volume was offset by lower effective sales prices per unit realized on the 2009 sales over the 2008 sales.  In 2009, our promotional discounts and costs were higher in relation to our invoiced sales than in 2008, and such costs are recorded as a reduction in sales.  We have increased our promotional discounts and allowances as a marketing strategy in the struggling economy.  The average sales price per unit is also impacted by the sales volume mix among certain customers and their respective pricing.

Cost of Goods Sold

Cost of goods sold consists primarily of the costs of our ingredients, packaging, production and freight.  Cost of goods sold decreased by 6% to $3,114,000 during the three months ended June 30, 2009 from $3,302,000 in 2008.  Our costs of sales on a per-unit basis are approximately 20% lower in the 2009 three month period, over the same prior year period, due to lower commodity prices on certain ingredients and reduced co-packing fees.   In late 2008, we negotiated reductions in our co-packing fees, which decreased our per-unit cost of goods sold in 2009.  We are also currently negotiating significant reductions in glass costs, and anticipate further reductions in our cost of goods sold.

Gross Profit

Our gross profit decreased to $1,100,000 in the three months ended June 30, 2009, from $1,269,000 in 2008, a decrease of $169,000 or 13%.  The gross profit as a percentage of sales decreased to 26% in 2009, from 28% in 2008.  This gross profit margin decrease is primarily due to the effective average price decreases described above, partially offset by reduced costs of goods sold.

Selling and marketing expenses

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, advertising, sales promotion, marketing and trade shows. Selling and marketing costs decreased to $548,000 in the three months ended June 30, 2009 from $1,051,000 in 2008, a net decrease of $503,000 or 48%.  The decrease is primarily due to decreases in compensation and travel costs of $320,000, decreases in advertising promotion and trade shows of $334,000, and decreases in facilities-related costs of $23,000; offset by an increase in stock option expense of $175,000.

Our strategic direction in sales is to focus on our product placements in our estimated 10,500 supermarkets nationwide. This strategy replaces our strategy in 2008 that focused on both the supermarkets and a direct store delivery (DSD) effort.  As a result, our sales organization has been reduced by 16 compared to the level we had in 2008. We have found that our most effective sales efforts are to grocery stores.  We feel that the trend in grocery stores to offer their customers natural products can be served with our products.  Our sales personnel are leveraging our success at natural food grocery stores to establish new relationships with mainstream grocery stores.

 
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General and Administrative Expenses

General and administrative expense consists primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses increased to $670,000 during the three months ended June 30, 2009 from $659,000 in the same period of 2008, a net increase of $11,000 or 2%. The increase in 2009 is primarily due to an increase in facilities-related costs of $62,000, and an increase in compensation costs of $17,000; offset by a decrease in professional fees expense of $49,000 and a decrease in stock option expense of $19,000.
 
We believe that our existing executive and administrative staffing levels are sufficient to allow for moderate growth without the need to add personnel and related costs for the foreseeable future.
 
Impairment Loss
 
In connection with the sale of our buildings and brewery equipment in June 2009, and the concurrent lease-back of the same property and equipment, we recognized an impairment loss on the assets of $641,000.  The loss recognized from impairment is a result of the net carrying values of the assets at the time of sale, in relation to the market value of the property.
 
Loss from Operations
 
Our loss from operations increased to $759,000 in the three months ended June 30, 2009 from $441,000 in the same period of 2008.  The 2009 loss is substantially a result of the impairment loss described above.

Interest Expense

Interest expense increased to $114,000 in the three months ended June 30, 2009, compared to interest expense of $50,000 in the same period of 2008.  The increase is due to the increased borrowing under a long-term mortgage, secured by our buildings; and under a line of credit agreement with First Capital LLC, secured primarily by our inventory and accounts receivable.
 
Six months ended June 30, 2009 Compared to Six months ended June 30, 2008

Sales of $7,631,000 for the six months ended June 30, 2009 represented a decrease of 6% or $504,000, as compared to the 2008 same period amount of $8,135,000.  The decrease in revenues is primarily due to a promotional program in 2008, covering our 5-liter “party kegs” of root beer, which did not recur in 2009; resulting in $815,000 lower sales of that product.  The volume of our primary 12-ounce products delivered in 2009 was approximately 12% higher overall than the same 2008 period. The increase in volume was offset by lower average sales prices per unit realized on the 2009 sales over the 2008 sales.

Cost of Goods Sold

Cost of goods sold consists primarily of the costs of our ingredients, packaging, production and freight.  Cost of goods sold decreased by 10% to $5,684,000 during the six months ended June 30, 2009 from $6,346,000 in 2008.  Our costs of sales on a per-unit basis are approximately 20% lower in the 2009 six month period, over the same prior year period, due to lower commodity prices on certain ingredients and reduced co-packing fees.   In late 2008, we negotiated reductions in our co-packing fees, which decreased our per-unit cost of goods sold in 2009.  We are also currently negotiating for significant reductions in glass costs, and anticipate further reductions in our cost of goods sold.

Gross Profit

Our gross profit increased to $1,947,000 in the six months ended June 30, 2009, from $1,789,000 in 2008, an increase of $158,000 or 9%.  The gross profit as a percentage of sales increased to 26% in 2009, from 22% in 2008.  This gross profit margin increase is primarily due to reduced costs of goods sold; partially offset by effective average sales price decreases.

Selling and marketing expenses

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, advertising, sales promotion, marketing and trade shows. Selling and marketing costs decreased to $1,207,000 in the six months ended June 30, 2009 from $2,175,000 in 2008, a net decrease of $968,000 or 45%.  The decrease is primarily due to decreases in compensation and travel costs of $947,000, decreases in advertising promotion and trade shows of $316,000, and decreases in facilities-related costs of $18,000; offset by an increase in stock option expense of $313,000.

Our strategic direction in sales is to focus on our product placements in our estimated 10,500 supermarkets nationwide. This strategy replaces our strategy in 2008 that focused on both the supermarkets and a direct store delivery (DSD) effort.  As a result, our sales organization has been reduced by 16 compared to the level we had in 2008. We have found that our most effective sales efforts are to grocery stores.  We feel that the trend in grocery stores to offer their customers natural products can be served with our products.  Our sales personnel are leveraging our success at natural food grocery stores to establish new relationships with mainstream grocery stores.

 
13

 


General and Administrative Expenses

General and administrative expense consists primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses decreased to $1,273,000 during the six months ended June 30, 2009 from $1,990,000 in the same period of 2008, a net decrease of $717,000 or 37%. The decrease in 2009 is primarily due to a decrease in professional fees expense of $299,000 and a decrease in compensation costs of $463,000; offset by an increase in facilities-related costs of $27,000, and an increase in stock option expense of $18,000. In the 2008 period, we had a one-time non cash expense of approximately $300,000 for professional consulting services, for which we issued stock.
 
We believe that our existing executive and administrative staffing levels are sufficient to allow for moderate growth without the need to add personnel and related costs for the foreseeable future.
 
Impairment Loss
 
In connection with the sale of our buildings and brewery equipment in June 2009, and the concurrent lease-back of the same property and equipment, we recognized an impairment loss on the assets of $641,000.  The loss recognized from impairment is a result of the net carrying values of the assets at the time of sale, in relation to the market value of the property.
 
Loss from Operations
 
Our loss from operations decreased to $1,174,000 in the six months ended June 30, 2009 from $2,376,000 in the same period of 2008.  The 2009 loss is substantially a result of the impairment loss described above, and to operating losses during the first quarter 2009.

Interest Expense

Interest expense increased to $197,000 in the six months ended June 30, 2009, compared to interest expense of $106,000 in the same period of 2008.  The increase is due to the increased borrowing under a long-term mortgage, secured by our buildings; and under a line of credit agreement with First Capital LLC, secured primarily by our inventory and accounts receivable.

Liquidity and Capital Resources

As of June 30, 2009, we had shareholders equity of $3,845,000 and we had working capital of $1,824,000, compared to shareholders equity of $3,961,000 and working capital of $636,000 at December 31, 2008. Cash and cash equivalents were $421,000 as of June 30, 2009, as compared to $229,000 at December 31, 2008. This increase in our working capital and cash position was primarily attributable to the proceeds from the sale of our buildings and equipment, net of the repayment of long-term debt.  In addition to our cash position on June 30, 2009, we had availability under our line of credit of approximately $563,000.

Our increase in cash and cash equivalents to $421,000 at June 30, 2009 compared to $229,000 at December 31, 2008 was the result of $657,000 used in operating activities; $99,000 used in investing activities; and $948,000 provided by financing activities.

We believe that the Company has a number of options for gaining the necessary working capital in 2009 needed to fund our seasonality, product launches and other growth plans.  Our primary capital source will be cash flow from operations.  We are also investigating improved working capital loans that more fully value our assets for collateral.  We may raise a limited amount of funds through a combination of equity and debt; however, we’d prefer to wait until our stock has a better market value so that we minimize dilution.  We believe that the Company can become leaner if our sales goals do not materialize, and that our costs can be managed to produce profitable operations.  Historically, we have financed our operations primarily through private sales of common stock, preferred stock, convertible debt, a line of credit from a financial institution, and cash generated from operations.

Net cash used in operations during 2009 was $657,000 compared with $2,366,000 used in operations during the same period in 2008.   Cash used in operations during 2009 was primarily due to the net loss in period and to an increase in accounts receivable, prepaid costs and inventory offset by an increase in accounts payable.

Net cash used in investing activities of $99,000 during 2009 compared with $159,000 during 2008 is primarily the result of equipment purchases.

 
14

 

Net cash provided by financing activities of $948,000 during 2009 was primarily due to proceeds from the sale of our buildings and equipment of $3,056,000 and the sale of common stock of $150,000 offset by principal payments on long-term debt of $1,763,000 and principal payments on the line of credit of $380,000. During the same period in 2008, we derived net proceeds from the refinancing of our land and buildings of $1,770,000 , offset by principal payments on debt of $792,000. Our line of credit lender is a privately held, Senior Secured Commercial Lender. Our lender has communicated to us that they are financially secure and have over $1 billion dollars in assets with approximately 20% of equity capital. They communicated that they have adequate lines of credits in place with banks to achieve their business goals. They communicated that there are no requirements in place for them to repurchase any of their outstanding stock. Based on these communications, we believe that our lending source will be able to fund the full extent of our line of credit, should we meet the requirements for such funding.
 
On June 15, 2009, we closed escrow on the sale of our two buildings and our brewery equipment and concurrently entered into a long-term lease agreement for the same property and equipment. In connection with the lease we have the option to repurchase the buildings and brewery equipment from 12 months after the commencement date to the end of the lease term at the greater of the fair market value or an agreed upon amount. Since the lease contains a buyback provision and other related terms, we determined that we had continuing involvement that did not warrant the recognition of a sale; therefore, the transaction has been accounted for as a long-term financing.  The proceeds from the sale, net of transaction costs, have been recorded as a financing obligation in the amount of $3,056,000. Monthly payments under the financing agreement are recorded as interest expense and a reduction in the financing obligation at an implicit rate of 9.9%. The financing obligation is personally guaranteed by the principal shareholder and chief executive officer.

Our operating losses have negatively impacted our liquidity and we are continuing to work on decreasing operating losses, while focusing on increasing net sales. We are currently borrowing near the maximum on our line of credit.   We believe the operations of the company are currently running at approximately breakeven, after adjusting for non-cash expenses. We believe that our current cash position and lines of credit will be sufficient to enable us to meet our cash needs through at least the end of 2009. We believe that if the need arises we can raise money through the equity markets.

We may not generate sufficient revenues from product sales in the future to achieve profitable operations. If we are not able to achieve profitable operations at some point in the future, we eventually may have insufficient working capital to maintain our operations as we presently intend to conduct them or to fund our expansion and marketing and product development plans. In addition, our losses may increase in the future as we expand our manufacturing capabilities and fund our marketing plans and product development. These losses, among other things, have had and will continue to have an adverse effect on our working capital, total assets and stockholders’ equity. If we are unable to achieve profitability, the market value of our common stock will decline and there would be a material adverse effect on our financial condition.

If we continue to suffer losses from operations, the proceeds from our public offering and private placement may be insufficient to support our ability to expand our business operations as rapidly as we would deem necessary at any time, unless we are able to obtain additional financing. There can be no assurance that we will be able to obtain such financing on acceptable terms, or at all. If adequate funds are not available or are not available on acceptable terms, we may not be able to pursue our business objectives and would be required to reduce our level of operations, including reducing infrastructure, promotions, personnel and other operating expenses. These events could adversely affect our business, results of operations and financial condition. We cannot assure you that additional financing will be available on terms favorable to us, or at all. If adequate funds are not available or if they are not available on acceptable terms, our ability to fund the growth of our operations, take advantage of opportunities, develop products or services or otherwise respond to competitive pressures, could be significantly limited.

Critical Accounting Policies and Estimates
 
Our financial statements are prepared in accordance with accounting principles generally accepted in the United States of America, or GAAP. GAAP requires us to make estimates and assumptions that affect the reported amounts in our financial statements including various allowances and reserves for accounts receivable and inventories, the estimated lives of long-lived assets and trademarks and trademark licenses, as well as claims and contingencies arising out of litigation or other transactions that occur in the normal course of business. The following summarize our most significant accounting and reporting policies and practices:
 
Revenue Recognition.  Revenue is recognized on the sale of a product when the product is shipped, which is when the risk of loss transfers to our customers, and collection of the receivable is reasonably assured.  A product is not shipped without an order from the customer and credit acceptance procedures performed.  The allowance for returns is regularly reviewed and adjusted by management based on historical trends of returned items. Amounts paid by customers for shipping and handling costs are included in sales.  The Company reimburses its wholesalers and retailers for promotional discounts, samples and certain advertising and promotional activities used in the promotion of the Company’s products. The accounting treatment for the reimbursements for samples and discounts to wholesalers results in a reduction in the net revenue line item. Reimbursements to wholesalers and retailers for certain advertising and promotional activities are included in the advertising, promotional and selling expenses line item.

Trademark License and Trademarks.  We own trademarks that we consider material to our business. Three of our material trademarks are registered trademarks in the U.S. Patent and Trademark Office: Virgil’s ®, Reed’s Original Ginger Brew All-Natural Jamaican Style Ginger Ale ® and Tianfu China Natural Soda ®. Registrations for trademarks in the United States will last indefinitely as long as we continue to use and police the trademarks and renew filings with the applicable governmental offices. We have not been challenged in our right to use any of our material trademarks in the United States. We intend to obtain international registration of certain trademarks in foreign jurisdictions.

We account for these items in accordance with SFAS No. 142, “Goodwill and Other Intangible Assets.”  Under the provisions of SFAS No. 142, we do not amortize indefinite-lived trademark licenses and trademarks.


 
15

 

In accordance with SFAS No. 142, we evaluate our non-amortizing trademark license and trademarks quarterly for impairment. We measure impairment by the amount that the carrying value exceeds the estimated fair value of the trademark license and trademarks. The fair value is calculated by reviewing net sales of the various beverages and applying industry multiples. Based on our quarterly impairment analysis the estimated fair values of trademark license and trademarks exceeded the carrying value and no impairments were identified during the six months ended June 30, 2009 or June 30, 2008.
 
Long-Lived Assets. Our management regularly reviews property, equipment and other long-lived assets, including identifiable amortizing intangibles, for possible impairment. This review occurs quarterly or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is indication of impairment of property and equipment or amortizable intangible assets, then management prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated at the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Quarterly, or earlier, if there is indication of impairment of identified intangible assets not subject to amortization, management compares the estimated fair value with the carrying amount of the asset. An impairment loss is recognized to write down the intangible asset to its fair value if it is less than the carrying amount. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. No impairments were identified during the six months ended June 30, 2009 or June 30, 2008. 

Management believes that the accounting estimate related to impairment of our long lived assets, including our trademark license and trademarks, is a “critical accounting estimate” because: (1) it is highly susceptible to change from period to period because it requires management to estimate fair value, which is based on assumptions about cash flows and discount rates; and (2) the impact that recognizing an impairment would have on the assets reported on our balance sheet, as well as net income, could be material. Management’s assumptions about cash flows and discount rates require significant judgment because actual revenues and expenses have fluctuated in the past and we expect they will continue to do so.
 
In estimating future revenues, we use internal budgets. Internal budgets are developed based on recent revenue data for existing product lines and planned timing of future introductions of new products and their impact on our future cash flows.
 
Accounts Receivable. We evaluate the collectability of our trade accounts receivable based on a number of factors. In circumstances where we become aware of a specific customer’s inability to meet its financial obligations to us, a specific reserve for bad debts is estimated and recorded which reduces the recognized receivable to the estimated amount our management believes will ultimately be collected. In addition to specific customer identification of potential bad debts, bad debt charges are recorded based on our historical losses and an overall assessment of past due trade accounts receivable outstanding. 

Inventories.  Inventories are stated at the lower of cost to purchase and/or manufacture the inventory or the current estimated market value of the inventory. We regularly review our inventory quantities on hand and record a provision for excess and obsolete inventory based primarily on our estimated forecast of product demand and/or our ability to sell the product(s) concerned and production requirements. Demand for our products can fluctuate significantly. Factors that could affect demand for our products include unanticipated changes in consumer preferences, general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by customers. Additionally, our management’s estimates of future product demand may be inaccurate, which could result in an understated or overstated provision required for excess and obsolete inventory.
 
Stock-Based Compensation. We periodically issue stock options and warrants to employees and non-employees in non-capital raising transactions for services and for financing costs. We adopted SFAS No. 123R, “Accounting for Stock-Based Compensation” effective January 1, 2006, and are using the modified prospective method in which compensation cost is recognized beginning with the effective date (a) based on the requirements of SFAS No. 123R for all share-based payments granted after the effective date and (b) based on the requirements of SFAS No. 123R for all awards granted to employees prior to the effective date of SFAS No. 123R that remain unvested on the effective date. We account for stock option and warrant grants issued and vesting to non-employees in accordance with EITF No. 96-18: “Accounting for Equity Instruments that are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services,” and EITF 00-18 “Accounting Recognition for Certain Transactions involving Equity Instruments Granted to Other Than Employees” whereby the fair value of the stock compensation is based on the measurement date as determined at either a) the date at which a performance commitment is reached, or b) at the date at which the necessary performance to earn the equity instrument is complete.
 
We estimate the fair value of stock options pursuant to SFAS No. 123R using the Black-Scholes option-pricing model, which was developed for use in estimating the fair value of options that have no vesting restrictions and are fully transferable. This model requires the input of subjective assumptions, including the expected price volatility of the underlying stock and the expected life of stock options. Projected data related to the expected volatility of stock options is based on the historical volatility of the trading prices of the Company’s common stock and the expected life of stock options is based upon the average term and vesting schedules of the options. Changes in these subjective assumptions can materially affect the fair value of the estimate, and therefore the existing valuation models do not provide a precise measure of the fair value of our employee stock options.

 
16

 


We believe there have been no significant changes, during the six month period ended June 30, 2009, to the items disclosed as critical accounting policies and estimates in Management's Discussion and Analysis or Plan of Financial Condition and Results of Operations in their Annual Report on Form 10-K for the year ended December 31, 2008.

Recent Accounting Pronouncements

In April 2008 the FASB issued FASB Staff Position (“FSP”) No. 142-3, “Determination of the Useful Life of Intangible Assets” (“FSP 142-3”), which amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under SFAS 142.  This pronouncement requires enhanced disclosures concerning a company’s treatment of costs incurred to renew or extend the term of a recognized intangible asset. FST 142-3 is effective for financial statements issued for fiscal years beginning after December 15, 2008.  The effective date, as well as the adoption date for the Company was January 1, 2009.  Although FSP 142-3 may impact our reporting in future financial periods, we have determined that the standard did not have any impact on our historical financial statements at the time of adoption.

In April 2009, the FASB issued FSP FAS 157-4, “Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly” (FSP FAS 157-4). FSP FAS 157-4 provides additional guidance for estimating fair value in accordance with SFAS No. 157, Fair Value Measurements, when the volume and level of activity for the asset or liability have significantly decreased. FSP FAS 157-4 also includes guidance on identifying circumstances that indicate a transaction is not orderly. FSP FAS 157-4 is effective for interim and annual reporting periods ending after June 15, 2009, with early adoption permitted for periods ending after March 15, 2009. FSP FAS 157-4 does not require disclosures for earlier periods presented for comparative purposes at initial adoption. In periods after initial adoption, FSP FAS 157-4 requires comparative disclosures only for periods ending after initial adoption. The Company does not expect the changes associated with adoption of FSP FAS 157-4 will have a material effect on the on its financial statements and disclosures.

Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the AICPA, and the SEC during the six months ended June 30, 2009 did not or are not believed to have a material impact on our present or future financial position or results of operations.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk.

A smaller reporting company is not required to provide the information required by this Item.
 
Item 4T.  Controls and Procedures.

Evaluation of Disclosure Controls and Procedures. Our management, with the participation of our chief executive officer and our chief financial officer, carried out an evaluation of the effectiveness of our “disclosure controls and procedures” (as defined in the Securities Exchange Act of 1934 (the “Exchange Act”) Rules 13a-15(e) and 15-d-15(e)) as of the end of the period covered by this report (the “Evaluation Date”).  Based upon that evaluation, our chief executive officer and our chief financial officer concluded that, as of the Evaluation Date, our disclosure controls and procedures were not effective to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act (i) is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms and (ii) is accumulated and communicated to our management, including our chief executive officer and our chief financial officer, as appropriate to allow timely decisions regarding required disclosure.  As of June 30, 2009, our disclosure controls and procedures were not effective at the reasonable assurance level due to the material weaknesses in our internal control over financial reporting described in our Form 10-K at December 31, 2008.

 
17

 
 
Changes in Internal Control over Financial Reporting. In our Form 10-K at December 31, 2008, we identified certain matters that constitute material weaknesses (as defined under the Public Company Accounting Oversight Board Auditing Standard No. 2) in our internal control over financial reporting as discussed on Management’s Report on Internal Control Over Financial Reporting.  We are undergoing ongoing evaluation and improvements in our internal control over financial reporting.  Regarding our identified weaknesses, we have performed the following remediation efforts:




 There was no other change in our internal control over financial reporting that occurred during the period covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
 

 

 
18

 

 
 
Item 1.  Legal Proceedings
 
None.
 
Item 1A.  Risk Factors
 
A smaller reporting company is not required to provide the information required by this Item.
 
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
 
On February 11, 2009 52,420 shares of unregistered common stock were issued at the market value for an aggregate value of $65,000 as compensation for services payable under a distribution agreement.  On June 9, 2009, 16,671 shares were issued for $18,000 in services.  On May 13, 2009, 2,000 common shares were issued in conversion of 500 shares of preferred stock.  On July 27, 2009 12,950 shares were issued as settlement of the preferred stock dividend in the amount of $23,000.  Such transactions were transaction exempt from registration under Section 4(2) of the Securities Act of 1933, as amended, on the basis of each recipient’s pre-existing relationship with the Company.

Item 3.  Defaults Upon Senior Securities

None

Item 4.  Submission of Matters to a Vote of Security Holders

None

Item 5.  Other Information

None

Item 6. Exhibits
 
Exhibit No.
Description
10.1
Standard Offer, Agreement, and Escrow Instructions for Purchase of Real Estate dated April 23, 2009, as amended.*
10.2
Standard Industrial Commercial Lease Agreement dated May 7, 2009, as amended.*
31.1
Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*
31.2
Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*
32.1
Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
32.2
Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
 
 
 
 
19

 


 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
Reed’s, Inc.
(Registrant)
 
Date:   August 14, 2009
/s/ Christopher J. Reed
 
Christopher J.  Reed
 
President and Chief Executive Officer
 
(Principal Executive Officer)
   
Date:   August 14, 2009
/s/ James Linesch
James Linesch
 
Chief Financial Officer
(Principal Financial Officer)

 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
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