RNOW » Topics » Features of RightNow Marketing

These excerpts taken from the RNOW 10-K filed Mar 6, 2009.

Features of RightNow Marketing

 

Multi-stage, multi-channel campaign management—users can design, execute and manage campaigns from one central location.

 

Lead-generating email marketing—enables the creation of personalized email marketing campaigns to boost lead generation, increase conversion and retention rates and improve the relevancy of marketing communications.

 

Event-triggered messages—automates the delivery of personalized messages triggered from any type of customer action—from a website request to an in-store retail purchase.

 

Comprehensive response and lead routing—tracks all aspects of campaign performance and provides automated lead routing based on geography, product or other attributes.

 

Effective list management and deliverability —provides appropriate opt-in/opt-out controls, manages deletion of obsolete addresses, and maintains compliance with relevant industry standards.

 

Custom analytics and reporting—real-time, pre-built and customizable reports provided out-of-the-box to track and measure the success of marketing campaigns.

 

Features of
RightNow Marketing



 



Multi-stage,
multi-channel campaign management
—users can design, execute and manage campaigns from one central
location.



 



Lead-generating
email marketing
—enables
the creation of personalized email marketing campaigns to boost lead
generation, increase conversion and retention rates and improve the relevancy
of marketing communications.



 



Event-triggered
messages
—automates
the delivery of personalized messages triggered from any type of customer
action—from a website request to an in-store retail purchase.



 



Comprehensive
response and lead routing
—tracks all aspects of campaign performance and provides automated lead
routing based on geography, product or other attributes.



 



Effective
list management and deliverability
—provides appropriate opt-in/opt-out controls, manages deletion of
obsolete addresses, and maintains compliance with relevant industry standards.



 



Custom
analytics and reporting
—real-time,
pre-built and customizable reports provided out-of-the-box to track and measure
the success of marketing campaigns.



 



These excerpts taken from the RNOW 10-K filed Mar 14, 2008.

Features of RightNow Marketing

        Multi-stage, multi-channel campaign management—users can design, execute and manage campaigns from one central location.

        Lead-generating email marketing—enables the creation of personalized email marketing campaigns to boost lead generation, increase conversion rates and improve the relevancy of marketing communications.

        Event-triggered messages—automates the delivery of personalized messages triggered from any type of customer action—from a website request to an in-store retail purchase.

        Comprehensive response and lead routing—tracks all aspects of campaign performance and provides automated lead routing based on geography, product or other attributes.

        Effective list management and deliverability—provides appropriate opt-in/opt-out controls, manages deletion of obsolete addresses, and maintains compliance with relevant industry standards.

        Custom analytics and reporting—real-time, pre-built and customizable reports provided out-of-the-box to track and measure the success of marketing campaigns.

Features of RightNow Marketing



        Multi-stage, multi-channel campaign management—users can design, execute and manage campaigns from one
central location.



        SIZE=2>Lead-generating email marketing—enables the creation of personalized email marketing campaigns to boost lead
generation, increase conversion rates and improve the relevancy of marketing communications.



        SIZE=2>Event-triggered messages—automates the delivery of personalized messages triggered from any type of customer
action—from a website request to an in-store retail purchase.



        SIZE=2>Comprehensive response and lead routing—tracks all aspects of campaign performance and provides automated lead routing based
on geography, product or other attributes.




        SIZE=2>Effective list management and deliverability—provides appropriate opt-in/opt-out controls, manages
deletion of obsolete addresses, and maintains compliance with relevant industry standards.



        SIZE=2>Custom analytics and reporting—real-time, pre-built and customizable reports provided
out-of-the-box to track and measure the success of marketing campaigns.



This excerpt taken from the RNOW 10-K filed Mar 14, 2007.

Features of RightNow Marketing

Multi-stage, multi-channel campaign management—users can design, execute and manage campaigns from one central location

Lead-generating email marketing—enables the creation of personalized email marketing campaigns to boost lead generation, increase conversion rates and improve the relevancy of marketing communications.

Event-triggered messages—automates the delivery of personalized messages triggered from any type of customer action—from a website request to an in-store retail purchase.

Comprehensive response and lead routing—tracks all aspects of campaign performance and provides automated lead routing based on geography, product or other attributes.

Effective list management and deliverability—provides appropriate opt-in/opt-out controls, manages deletion of obsolete addresses, and maintains compliance with relevant industry standards.

Custom analytics and reporting—real-time, pre-built and customizable reports provided out-of-the-box track and measure the success of marketing campaigns.

This excerpt taken from the RNOW 10-K filed Mar 15, 2006.
Features of RightNow Marketing

Campaign Execution and Management—provides the ability to create and manage multi-channel, multi-stage marketing campaigns from one central location.

Campaign Tracking—provides end-to-end tracking from marketing execution to sales generation.

Custom Analytics and Reporting—real-time, pre-built reports provided out-of-the-box to measure success of marketing campaigns. Reports can be customized to meet unique business requirements.

Email Marketing—provides the ability to create personalized, targeted email marketing messages.

Event Triggering—automatically sends personal emails in response to any contact activity.

Webforms—enable profile administration, lead generation and customer surveys.

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