RAD » Topics » You talk a lot about health and wellness. What does that mean and why are these offerings so important to Rite Aid?

This excerpt taken from the RAD DEFA14A filed May 19, 2006.

You talk a lot about health and wellness. What does that mean and why are these offerings so important to Rite Aid?

They are important to Rite Aid because they are important to our customers. People today more than ever want to stay fit and improve or maintain their quality of life. Focusing on health and wellness sets us apart from other drugstores.

At a Rite Aid store you can get advice on how to manage your diabetes, soothe your allergies, improve your nutrition and help prevent heart disease. This year you’ll also be able to learn how to protect yourself from skin cancer and better manage your weight. Programs focused on specific health conditions like these reinforce the expertise of our pharmacists as health care providers and provide an opportunity for us to market related products.

If you’re enrolled in our “Living More” senior loyalty program, for example, our pharmacists will send you a quarterly newsletter with advice and offers related to your particular health care needs.  “Living More,” with nearly 2 million seniors now enrolled, gives us a competitive advantage in attracting new senior customers, especially with the launch of the new Medicare prescription drug benefit. As does our expanded home health care category, which now offers products like wheelchairs, canes and bath grab bars to cater to the mobility and safety concerns of this fast growing market.

And to help our customers stay fit, there are now GNC Living Well stores in one-third of our stores. Besides offering a wide variety of nutritional and wellness products, they help differentiate us from our competitors. We’ll continue to add them to more of our stores.

Convenience is a big factor when customers are looking to improve their health. That’s why the in-store health clinics that opened in some of our stores in the Portland, Oregon market last year are so popular. This low-cost care for common family illnesses provided by certified nurse practitioners has attracted thousands of patients, and we’re looking at adding services like this to more of our stores.  We’re also expanding our adult immunization program so that next month, customers can get basic shots directly from their neighborhood pharmacist at 600 Rite Aid stores.

Also growing is Rite Care, our medication therapy management (MTM) program where our pharmacists partner with physicians and the University of Pittsburgh to treat patients with chronic illness. While the demand for such highly personalized fee- for- service programs is just beginning, we are one of the few pharmacies in the nation with a scalable, replicable model. We’ll be ready to expand as more private and government payors realize that MTM programs can reduce long-term health care costs, and they gain in popularity.




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