RVBD » Topics » Cost of Revenue and Gross Margin

This excerpt taken from the RVBD 10-Q filed Apr 30, 2009.

Cost of Revenue and Gross Margin

Cost of product revenue primarily consists of the costs of appliance hardware, manufacturing, shipping and logistics costs and expenses for inventory obsolescence, amortization of certain intangibles, and warranty obligations. Cost of support and service revenue consists of salary and related costs of technical support and professional services personnel, spare parts and logistics services.

 

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     Three months ended
March 31,

(dollars in thousands)

   2009    2008

Revenue:

     

Product

   $ 60,465    $ 57,729

Support and services

     27,746      15,253
             

Total revenue

     88,211      72,982
             

Cost of revenue:

     

Cost of product

     14,405      13,936

Cost of support and services

     8,509      6,010
             

Total cost of revenue

     22,914      19,946
             

Gross profit

   $ 65,297    $ 53,036
             

Gross margin for product

     76%      76%

Gross margin for support and services

     69%      61%

Total gross margin

     74%      73%

Quarter Ended March 31, 2009 Compared to the Quarter Ended March 31, 2008: The cost of product revenue increased slightly primarily due to higher write-down of inventory and higher manufacturing overhead from higher personnel costs of $0.5 million, offset by lower product costs and lower cost of warranty. Cost of product revenue in the three months ended March 31, 2009 includes a $2.3 million write-down for inventory on hand in excess of forecasted demand. In the same period of the prior year, inventory obsolescence costs were $0.5 million. The increase in the provision for inventory is related to the write down of legacy inventory as we transition to the 50 series Steelhead appliances. Product costs decreased by $1.6 million, or 2.6% of revenue, in the current quarter due to improved margins on the 50 series products. Warranty costs were $0.5 million lower in Q1 2009 as compared to Q1 2008 primarily due to a reduction in estimated product returns in Q1 2009. Cost of product revenue in Q1 2009 includes $0.3 million in amortization of intangibles recognized in the Mazu acquisition. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base. Technical support and services headcount was 120 employees as of March 31, 2009 compared to 83 employees as of March 31, 2008.

Gross margins increased to 74% in the three months ended March 31, 2009 from 73% in the three months ended March 31, 2008. Gross margin for product remains flat as higher margins on product revenue as a result of lower unit product costs from a change in product mix towards the 50 series models and a one-time benefit on warranty costs due to a change in estimate were offset by higher inventory write-downs and intangibles amortization. Gross margin for product in the three months ended March 31, 2009 was also negatively affected by approximately 3% due to the inventory obsolescence costs. Gross margin for support and services increased as a result of revenues increasing at a higher rate than support and services costs.

These excerpts taken from the RVBD 10-K filed Feb 23, 2009.

Cost of Revenue and Gross Margin

Cost of product revenue consists of the costs of the appliance hardware, manufacturing, shipping and logistics costs and expenses for inventory obsolescence and warranty obligations. We utilize third parties to assist in the design of and to manufacture our appliance hardware, embed our proprietary software and perform shipping logistics. Cost of support and service revenue consists of personnel costs of technical support and professional services personnel, spare parts and logistics services. As we expand internationally and into other sectors, we may incur additional costs to conform our products to comply with local laws or local product specifications. In addition, as we expand internationally, we will continue to hire additional technical support personnel to support our growing international customer base.

Our gross margin has been and will continue to be affected by a variety of factors, including the mix and average selling prices of our products, new product introductions and enhancements, the cost of our appliance hardware, expenses for inventory obsolescence and warranty obligations, cost of support and service personnel, and the mix of distribution channels through which our products are sold.

 

     Year ended December 31,

(dollars in thousands)

   2008    2007    2006

Revenue:

        

Product

   $ 252,929    $ 196,622    $ 77,298

Support and services

     80,420      39,784      12,909
                    

Total revenue

     333,349      236,406      90,207
                    

Cost of revenue:

        

Cost of product

     60,439      51,068      25,174

Cost of support and services

     28,175      14,856      4,978
                    

Total cost of revenue

     88,614      65,924      30,152
                    

Gross profit

   $ 244,735    $ 170,482    $ 60,055
                    

Gross margin for product

     76%      74%      67%

Gross margin for support and services

     65%      63%      61%

Total gross margin

     73%      72%      67%

2008 Compared to 2007:    The increase in cost of product revenue was due primarily to increased unit volume associated with higher revenue. Cost of product revenue in the year ended December 31, 2008 also includes $6.0 million of a write-down of inventory on hand in excess of

 

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forecasted demand compared to inventory obsolescence costs in the year ended December 30, 2007 of $1.1 million. The increase in the write-down of inventory is related to the write down of legacy inventory as we transition to the 50 series Steelhead appliances. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base. Technical support and services headcount was 110 employees as of December 31, 2008 compared to 69 employees as of December 31, 2007.

Gross margins increased to 73% in the year ended December 31, 2008 from 72% in the year ended December 31, 2007 primarily due to higher margins on product revenue primarily as a result of lower unit product costs as well as a favorable product mix partially offset by the write-down of inventory. Gross margins for support and services increased to 65% as a result of revenues increasing at a higher rate than support and services costs. This increase was slightly offset by a decrease in support margins of approximately 2% as a result of increased stock-based compensation, which was $4.5 million in the year ended December 31, 2008, compared to $2.6 million in the year ended December 31, 2007.

2007 Compared to 2006:    The increase in cost of product revenue was due primarily to increased hardware costs associated with higher revenue. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base. Technical support and services headcount was 69 employees as of December 31, 2007 compared to 33 employees as of December 31, 2006.

Gross margins increased to 72% in the year ended December 31, 2007 from 67% in the year ended December 31, 2006 primarily due to higher margins on product revenue as a result of lower unit product costs and decreases in inventory valuation and warranty provisions as a percentage of product revenue.

Cost of Revenue and Gross Margin

Cost of
product revenue consists of the costs of the appliance hardware, manufacturing, shipping and logistics costs and expenses for inventory obsolescence and warranty obligations. We utilize third parties to assist in the design of and to manufacture our
appliance hardware, embed our proprietary software and perform shipping logistics. Cost of support and service revenue consists of personnel costs of technical support and professional services personnel, spare parts and logistics services. As we
expand internationally and into other sectors, we may incur additional costs to conform our products to comply with local laws or local product specifications. In addition, as we expand internationally, we will continue to hire additional technical
support personnel to support our growing international customer base.

Our gross margin has been and will continue to be affected by a variety of
factors, including the mix and average selling prices of our products, new product introductions and enhancements, the cost of our appliance hardware, expenses for inventory obsolescence and warranty obligations, cost of support and service
personnel, and the mix of distribution channels through which our products are sold.

 






















































































































































































































   Year ended December 31,

(dollars in thousands)

  2008  2007  2006

Revenue:

      

Product

  $252,929  $196,622  $77,298

Support and services

   80,420   39,784   12,909
            

Total revenue

   333,349   236,406   90,207
            

Cost of revenue:

      

Cost of product

   60,439   51,068   25,174

Cost of support and services

   28,175   14,856   4,978
            

Total cost of revenue

   88,614   65,924   30,152
            

Gross profit

  $244,735  $170,482  $60,055
            

Gross margin for product

   76%   74%   67%

Gross margin for support and services

   65%   63%   61%

Total gross margin

   73%   72%   67%

2008 Compared to 2007:    The increase in cost of product revenue was due
primarily to increased unit volume associated with higher revenue. Cost of product revenue in the year ended December 31, 2008 also includes $6.0 million of a write-down of inventory on hand in excess of

 


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forecasted demand compared to inventory obsolescence costs in the year ended December 30, 2007 of $1.1 million. The increase in the write-down of inventory is
related to the write down of legacy inventory as we transition to the 50 series Steelhead appliances. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer
base. Technical support and services headcount was 110 employees as of December 31, 2008 compared to 69 employees as of December 31, 2007.

SIZE="2">Gross margins increased to 73% in the year ended December 31, 2008 from 72% in the year ended December 31, 2007 primarily due to higher margins on product revenue primarily as a result of lower unit product costs as well as a
favorable product mix partially offset by the write-down of inventory. Gross margins for support and services increased to 65% as a result of revenues increasing at a higher rate than support and services costs. This increase was slightly offset by
a decrease in support margins of approximately 2% as a result of increased stock-based compensation, which was $4.5 million in the year ended December 31, 2008, compared to $2.6 million in the year ended December 31, 2007.


2007 Compared to 2006:    The increase in cost of product revenue was due primarily to increased hardware costs associated with
higher revenue. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base. Technical support and services headcount was 69 employees as of
December 31, 2007 compared to 33 employees as of December 31, 2006.

Gross margins increased to 72% in the year ended December 31,
2007 from 67% in the year ended December 31, 2006 primarily due to higher margins on product revenue as a result of lower unit product costs and decreases in inventory valuation and warranty provisions as a percentage of product revenue.

This excerpt taken from the RVBD 10-Q filed Apr 29, 2008.

Cost of Revenue and Gross Margin

Cost of product revenue consists of the costs of the appliance hardware, manufacturing, shipping and logistics costs and expenses for inventory obsolescence and warranty obligations. Cost of support and service revenue consists of salary and related costs of technical support and professional services personnel.

 

     Three months ended
March 31,

(dollars in thousands)

   2008    2007

Revenue:

     

Product

   $ 57,729    $ 35,639

Support and services

     15,253      7,145
             

Total revenue

     72,982      42,784

Cost of revenue:

     

Cost of product

     13,936      10,168

Cost of support and services

     6,010      2,386
             

Total cost of revenue

     19,946      12,554
             

Gross profit

   $ 53,036    $ 30,230
             

Gross margin - product

     76%      71%

Gross margin - support and services

     61%      67%

Total gross margin

     73%      71%

Quarter Ended March 31, 2008 Compared to the Quarter Ended March 31, 2007: The increase in cost of product revenue was due primarily to increased hardware costs associated with higher revenue. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base. Technical support and services headcount was 83 employees as of March 31, 2008 compared to 39 employees as of March 31, 2007.

Gross margins increased to 73% in the three months ended March 31, 2008 from 71% in the three months ended March 31, 2007. Gross margin for product increased primarily due to higher margins on product revenue as a result of lower unit product costs as well as favorable product mix. The increase in product gross margins was somewhat offset by decreasing margins on support and services revenue due to increased personnel and related costs, increased costs related to management of our spare parts and increased spare part amortization.

These excerpts taken from the RVBD 10-K filed Feb 15, 2008.

Cost of Revenue and Gross Margin

Cost of product revenue consists of the costs of the appliance hardware, manufacturing, shipping and logistics costs and expenses for inventory obsolescence and warranty obligations. Cost of support and service revenue consists of salary and related costs of technical support personnel. Cost of ratable product and related support and services consists of hardware, support and service costs related to transactions for which the revenue is recognized ratably.

 

     Year ended December 31,

(dollars in thousands)

   2007    2006    2005

Revenue:

        

Product

   $ 189,218    $ 70,967    $ 17,759

Support and services

     38,460      12,315      1,925

Ratable product and related support and services

     8,728      6,925      3,257
                    

Total Revenue

     236,406      90,207      22,941
                    

Cost of revenue:

        

Cost of product

     49,009      23,504      5,843

Cost of support and services

     14,451      4,748      1,276

Cost of ratable product and related support and services

     2,464      1,900      1,475
                    

Total cost of revenue

     65,924      30,152      8,594
                    

Gross profit

   $ 170,482    $ 60,055    $ 14,347
                    

Gross margin for product

     74%      67%      67%

Gross margin for support and services

     62%      61%      34%

Gross margin for ratable product and related support and services

     72%      73%      55%

Total gross margin

     72%      67%      63%

2007 Compared to 2006:    The increase in cost of product revenue was due primarily to increased hardware costs associated with higher revenue. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base. Technical support and services headcount was 69 employees as of December 31, 2007 compared to 33 employees as of December 31, 2006.

Gross margins increased to 72% in the year ended December 31, 2007 from 67% in the year ended December 31, 2006 primarily due to higher margins on product revenue as a result of lower unit product costs and decreases in inventory valuation and warranty provisions as a percentage of product revenue.

2006 Compared to 2005:    The increase in cost of product revenue was due primarily to increased hardware costs associated with increased shipments of our products to customers. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base. Technical support headcount was 33 employees as of December 31, 2006 compared to 15 employees as of December 31, 2005. Cost of ratable product and related support and services increased due to more ratable reseller arrangements being amortized in the first half of 2006 partially offset by a decrease in the third quarter of 2006 as reseller arrangements entered into in the third quarter of 2005 were no longer recognized ratably and the one year amortization period for these contracts was complete.

Gross margins increased to 67% in the year ended December 31, 2006 from 63% in the year ended December 31, 2005 primarily due to increased margins on support and services as a result of growing our support installed base and support renewals at a greater rate than support personnel costs.

 

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Cost of Revenue and Gross Margin

STYLE="margin-top:6px;margin-bottom:0px; text-indent:5%">Cost of product revenue consists of the costs of the appliance hardware, manufacturing, shipping and logistics costs and expenses for inventory obsolescence and
warranty obligations. Cost of support and service revenue consists of salary and related costs of technical support personnel. Cost of ratable product and related support and services consists of hardware, support and service costs related to
transactions for which the revenue is recognized ratably.

 























































































































































































































































   Year ended December 31,

(dollars in thousands)

  2007  2006  2005

Revenue:

      

Product

  $189,218  $70,967  $17,759

Support and services

   38,460   12,315   1,925

Ratable product and related support and services

   8,728   6,925   3,257
            

Total Revenue

   236,406   90,207   22,941
            

Cost of revenue:

      

Cost of product

   49,009   23,504   5,843

Cost of support and services

   14,451   4,748   1,276

Cost of ratable product and related support and services

   2,464   1,900   1,475
            

Total cost of revenue

   65,924   30,152   8,594
            

Gross profit

  $170,482  $60,055  $14,347
            

Gross margin for product

   74%   67%   67%

Gross margin for support and services

   62%   61%   34%

Gross margin for ratable product and related support and services

   72%   73%   55%

Total gross margin

   72%   67%   63%

2007 Compared to 2006:    The increase in cost of product revenue was due
primarily to increased hardware costs associated with higher revenue. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base. Technical support and
services headcount was 69 employees as of December 31, 2007 compared to 33 employees as of December 31, 2006.

Gross margins increased to
72% in the year ended December 31, 2007 from 67% in the year ended December 31, 2006 primarily due to higher margins on product revenue as a result of lower unit product costs and decreases in inventory valuation and warranty provisions as
a percentage of product revenue.

2006 Compared to 2005:    The increase in cost of product revenue was due primarily to
increased hardware costs associated with increased shipments of our products to customers. Cost of support and services revenue increased as we added more technical support headcount domestically and abroad to support our growing customer base.
Technical support headcount was 33 employees as of December 31, 2006 compared to 15 employees as of December 31, 2005. Cost of ratable product and related support and services increased due to more ratable reseller arrangements being
amortized in the first half of 2006 partially offset by a decrease in the third quarter of 2006 as reseller arrangements entered into in the third quarter of 2005 were no longer recognized ratably and the one year amortization period for these
contracts was complete.

Gross margins increased to 67% in the year ended December 31, 2006 from 63% in the year ended December 31, 2005
primarily due to increased margins on support and services as a result of growing our support installed base and support renewals at a greater rate than support personnel costs.

SIZE="1"> 


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