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RVBD » Topics » Sales and Marketing

These excerpts taken from the RVBD 10-K filed Feb 23, 2009.

Sales and Marketing

We sell our products and support through indirect distribution partners and our field sales force:

 

  Ÿ  

Indirect distribution partners — We have over 700 channel partners worldwide, primarily VARs, Service Providers and System Integrators. These partners help market and sell our products to a broad array of organizations and allow us to leverage our field sales force; and

 

  Ÿ  

Field sales force — We have a field sales force that is responsible for managing all direct and indirect sales within each of our geographic territories.

Our marketing activities include lead generation, advertising, website operations, direct marketing, public relations, technology conferences and trade shows.

Many companies in our industry experience adverse seasonal fluctuations in customer spending patterns, particularly in the first and third quarters. We have experienced these seasonal fluctuations in the past and expect that this trend will continue in the future.

 

11

Table of Contents

Sales and Marketing

STYLE="margin-top:6px;margin-bottom:0px; text-indent:5%">We sell our products and support through indirect distribution partners and our field sales force:

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







 Ÿ 

Indirect distribution partners — We have over 700 channel partners worldwide, primarily VARs, Service Providers and System Integrators. These partners help market
and sell our products to a broad array of organizations and allow us to leverage our field sales force; and

 







 Ÿ 

Field sales force — We have a field sales force that is responsible for managing all direct and indirect sales within each of our geographic territories.

Our marketing activities include lead generation, advertising, website operations, direct marketing, public relations, technology
conferences and trade shows.

Many companies in our industry experience adverse seasonal fluctuations in customer spending patterns, particularly in
the first and third quarters. We have experienced these seasonal fluctuations in the past and expect that this trend will continue in the future.

 


11






Table of Contents


This excerpt taken from the RVBD 10-K filed Feb 15, 2008.

Sales and Marketing

We sell our products and support through indirect distribution partners and our field sales force:

 

  Ÿ  

Indirect distribution partners — We have over 500 channel partners worldwide, primarily VARs and System Integrators. These partners help market and sell our products to a broad array of organizations and allow us to leverage our field sales force; and

 

  Ÿ  

Field sales force — We have a field sales force that is responsible for managing all direct and indirect sales within each of our geographic territories.

Our marketing activities include lead generation, advertising, website operations, direct marketing, public relations, technology conferences and trade shows.

This excerpt taken from the RVBD 10-K filed Feb 9, 2007.

Sales and Marketing

We sell our products and support through indirect distribution partners and our field sales force:

 

  Ÿ Indirect distribution partners — We have over 200 channel partners worldwide, primarily VARs. These partners help market and sell our products to a broad array of organizations and allow us to leverage our field sales force; and

 

  Ÿ Field sales force — We have a field sales force that is responsible for managing all direct and indirect sales within each of our geographic territories.

Our marketing activities include lead generation, advertising, website operations, direct marketing, public relations, technology conferences and trade shows.

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 23, 2009
10-K
Feb 15, 2008
10-K
Feb 9, 2007

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