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Economic downturn prompts consumers to favor budget stores![]() |
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Consumers forego non-necessities during tough economic times![]() |
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Ross Stores, Inc. (NASDAQ:ROST) is America’s second-largest off-price retailer [1], behind competitor TJX Companies. It operates 890 stores in the US and Guam, targeting price-conscious middle class consumers and consumers from the lower-income brackets. The company's retail outlets are regionally concentrated in California, Texas and Florida, making its operating results highly dependent on these local economies. However, due to pressures from the 2008 recession and the weak retail environment, ROST has improved sources of obtaining closeout merchandise as general retailers try to clean out excess inventory caused by a slowdown in consumer demand.
The off-price retail sector has done well in recent years, growing at a CAGR over 15% compared to 4% for apparel retail overall. However, Ross has not been able to take advantage of this trends as difficulties in expansion and operational missteps during 2004 and 2005 hurt operating margins and same store sales. As more consumers turn to budget retail stores during the economic downturn, ROST faces strong competition from the market leader TJX Companies (TJX) as well as smaller competitors with established market niches, such as the high-end off-price retail store Filene's Basement owned by Retail Ventures (RVI).
Ross Stores, Inc. (ROST) is an off-price retailer that purchases unwanted inventory from name-brand manufacturers, department stores, and other retailers at an opportunistically low price. ROST then sells them at heavy discounts off the regular retail price to value-conscious consumers. ROST stores carry fewer types of retail items than department stores, but have expanded offerings in recent years to include maternity wear, small furniture, gourmet cookware, and jewelry. [2]
Some Key Business Drivers include: [2]
With store locations in the U.S. and Guam, ROST operates two chains of discount retail stores, targeting households with different levels of income. The two chains include:
| FY2004 | FY2005 | FY2006 | FY2007 | |
|---|---|---|---|---|
| Total Sales Revenue | $4,240 | $4,944 | $5,570 | $5,975 |
| Year-on-Year % Chg | -- | 16.6% | 12.7% | 7.3% |
| Operating Margin | 6.6% | 6.6% | 7.2% | 7.1% |
| Comp-Store Sales Growth | -1% | 6% | 4% | 1% |
| Net Income | $170 | $200 | $242 | $261 |
| Sales per Retail Sq. Ft. | $297 | $304 | $305 | $301 |
In December 2008 the National Bureau of Economic Research reported that the U.S. economy had been in a recession since December 2007.[5] The recession was spurred by the 2008 Financial Crisis and has resulted in a significant decline in consumer spending, which has hurt retail sales. In November 2008, total retail sales fell 5.5% in the U.S.[6]
As the weak 2008 holiday season ended, many general retailers were left with excess inventory; additionally, recently-bankrupt retailers are entering the liquidiation phase of their merchandise stock. Both are highly advantageous for ROST, which relies on finding sources of closeout merchandise from brand-name retailers to maintain its store inventory of discounted goods. Furthermore, as general retailers and bankrupt companies are eager to clear out excess merchandise, ROST may be able to purchase closeout merchandise at lower prices, reducing cost and increasing profit margins. [7]
ROST targets the price-conscious middle-class segment of the retail market, since it sells brand-name items preferred by middle-class consumers at a heavy discount. The business model especially appeals to more middle-class consumers during the U.S. Economic Cycles as consumers become more thrifty during the recession but still want to maintain the quality of merchandise they purchase. Due to its appeal as a discounted retailer of brand name products, ROST will be able to offset negative pressures on its sales and earnings during the recession with its appeal to price-conscious consumers by gaining market share. [8]
ROST has been proactive in acquiring a number of former Albertson’s locations, working to expand into different geographic markets in the U.S, since currently over half of all ROST locations are in 3 states (CA (28%), TX (14%), and FL(12%). [2]. However, ROST will face stiff competition in the Northeast and Mid-Atlantic markets, where competitors TJX Companies (TJX), Marshall's, and Kohl's (KSS) maintain dominance.
Due to negligence by ROST to comply with governmental regulations about printing credit card numbers on receipts, the company settled a class action lawsuit in February 2009 for an undisclosed amount. (Around one million customers were eligible to make a claim for compensation from the settlement in this case, McGee vs. Ross Stores.) [9] In its strategic business choices to cut operating costs, ROST has focused to cut labor costs through leaner operations and more self-service styled stores, with fewer staff on maintenance and operations. ROST's negligence stemmed from this lack of supervision in its operations due to low-cost strategies, which points to the high probability that other cases of negligence or legal violations will occur in its stores. [10]
Ross faces direct competition in the off-price retail market, as well as from department and discount retailers. ROST is the second-largest off-price retailer, with $5.9 billion in sales in 2007, behind TJX Companies (TJX), the segment leader with $18.6 billion in 2007 sales.[11]
Competitors include:
| Company | Sales ($M)* | Operating Margin | Number of Stores | Net Income | Est. Market Share |
| TJX Companies (TJX) [15] | $18,647 | 6.7% | 2529 | $772 | 65.2% |
| Ross Stores (ROST) | $5,975 | 7.1% | 890 | $261 | 20.9% |
| Men's Wearhouse (MW) [16] | $2,113 | 10.8% | 784 | $229 | 6.5% |
| Retail Ventures (RVI) [17] | $1,872 | 16.6% | 295 | $312 | 7.4% |
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