ROST » Topics » Advertising.

These excerpts taken from the ROST 10-K filed Mar 31, 2009.
Advertising. Advertising costs are expensed in the period incurred. Advertising costs for fiscal 2008, 2007 and 2006 were $53.9 million, $50.2 million and $45.5 million, respectively.

Advertising. Advertising costs are expensed in the period incurred.
Advertising costs for fiscal 2008, 2007 and 2006 were $53.9 million, $50.2
million and $45.5 million, respectively.


These excerpts taken from the ROST 10-K filed Apr 1, 2008.
Advertising. Advertising costs are expensed in the period incurred. Advertising costs for fiscal 2007, 2006 and 2005 were $50.2 million, $45.5 million and $44.2 million, respectively.

Advertising. Advertising costs are expensed in the period incurred.
Advertising costs for fiscal 2007, 2006 and 2005 were $50.2 million, $45.5
million and $44.2 million, respectively.


This excerpt taken from the ROST 10-K filed Apr 3, 2007.
Advertising. Advertising costs are expensed in the period incurred. Advertising expenses for fiscal 2006, 2005 and 2004 were $45.5 million, $44.2 million and $41.5 million, respectively.

This excerpt taken from the ROST 10-K filed Apr 12, 2006.

Advertising

We rely primarily on television advertising to communicate our value proposition -- brand-name merchandise at low everyday prices.  This strategy reflects our belief that television is the most efficient and cost-effective medium for communicating everyday savings on a wide selection of brand-name bargains for both the family and home.

This excerpt taken from the ROST 10-K filed Apr 14, 2005.

Advertising

The Company relies primarily on television advertising to communicate its value proposition -- brand-name merchandise at low everyday prices.  This strategy reflects the Company’s belief that television is the most efficient and cost-effective medium for communicating everyday savings on a wide selection of brand-name bargains for both the family and home.

Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki