ROCKLIN, Calif., Sept. 17 /PRNewswire/ -- Pink Ribbon Produce, a unique retail program committed to raising breast cancer awareness, will return this October at hundreds of Harris Teeter, Meijer and Price Chopper stores. The educational fundraising program, created by Consumer Effects International, teams the three grocery store retailers with produce suppliers in an effort to raise money for local Susan G. Komen for the Cure(R) Affiliates. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon program icon on posters and point of sale signs.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/consumereffectsinternational/40131/

"This is a program that retailers and produce partners are passionate about because it impacts the lives of their employees, families and communities," said Debbie Augustine, CEO of Consumer Effects International. "This cause affects people so personally, and this is an opportunity to share information about breast cancer prevention that can really make a difference."

For more information on the program visit pink-ribbon-produce.com

Produce Partners: Produce partners supporting this year's Pink Ribbon campaign include:

    Paramount Citrus               Southern Specialties
    Earthbound Farms               Highline Mushrooms
    Etherton Sales                 Rainier Fruit
    Mastronardi                    Seald Sweet
    Andrew & Williamson            Westmoreland Sales
    D'Arrigo Bros.                 Chilean Avocado Importers Association
    Country Fresh Mushrooms        Quebec Distributing
    Custom Pak                     Dole
    Sun Pacific                    Fowler Packing
    Wonderful Pistachios           Double Diamond
    Sunlight International         Gurda Gardens
    Natures Way & Farmer's Market  Apio
    Country Fresh                  Alpine Fresh
    Fresh Express                  Beach Street Farms

About Susan G. Komen for the Cure(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure(R), we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

Harris Teeter

Harris Teeter, Inc. with headquarters in Matthews, NC, is a subsidiary of Ruddick Corporation (NYSE: RDK). Harris Teeter is the 36th largest supermarket in the United States with 2007 sales of $3.30 billion. The grocery store chain employs over 21,000 associates and has 176 stores in North and South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida, and the District of Columbia. www.harristeeter.com.

Meijer

Meijer is a Grand Rapids, Michigan, based retailer that operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.

Price Chopper

Based in Schenectady, NY, the Golub Corporation owns and operates 115 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub's approximately 24,000 associates collectively own 51% of the company's privately held stock. For additional information, visit www.pricechopper.com.

Consumer Effects International

Pink Ribbon Produce is developed and executed by Consumer Effects International, a leading consumer marketing agency for the retail and produce industries. With a highly developed knowledge base in retail marketing, merchandising, supply sell-in and public relations, Consumer Effects develops retailer specific custom sales campaigns nationwide. Their efforts focus on driving the consumption of fruit and vegetables in the marketplace through successful in-store programs.

SOURCE Consumer Effects International