A large number of brands in a single market allow SABMiller to adapt to demand shifts between discount, premium, and ultra-premium brands
Africans love beer instead of wine. Growth rate there very high. With the extremly high population growth in the African continent the consumption of quality beer will be even higher.
With its global presence, SABMiller should be able to capitalize on growing demand in emerging markets, particularly in Asia and South America
SABMiller is currently the largest brewer in China, the world’s largest and fastest growing beer market.