Safeway is intent on maintaining its cost leadership in fiscal 2009 though cost cuts and reductions in retail prices. Although the company plans to reduce capital expenditures by $400 million, it expects comparable sales growth to increase by 2-3%.[1] During a recession when consumers are looking to reduce their spending as much as possible, Safeway will be well positioned to gain market share and increase sales.
Safeway subsidiary Blackhawk Network has seen rapid growth in its third party pre-paid gift cards, and with profitable products and relatively low labor costs, Blackhawk should help Safeway's profit margin in the upcoming years.