Safeway (SWY)

Electronic Delivery of Future Proxy Materials and Annual Report

The Annual Report and Proxy Statement are available on our Web site at www.safeway.com/investor_relations. Instead of receiving future copies of the Annual Report and Proxy Statement by mail, stockholders can elect to receive an e-mail that will provide electronic links to these documents. Opting to receive your proxy materials online will save us the cost of producing and mailing documents to your home or business, and also will give you an electronic link to the proxy voting site.

Stockholders of Record.    If you vote on the Internet at www.investorvote.com/swy, simply follow the prompts for enrolling in the electronic proxy delivery service. You also may enroll in the electronic proxy delivery service at any time in the future by going directly to www.computershare.com/us/ecomms.

Beneficial Stockholders.    If you hold your shares in “street name,” you also may have the opportunity to receive copies of the Annual Report and Proxy Statement electronically. Please check the information provided in the proxy materials mailed to you by your broker, bank or other nominee regarding the availability of this service.

In addition, as part of our strong corporate focus on environmental responsibility, we are giving serious consideration to implementing the new “e-proxy” model for delivery of our Annual Report and Proxy Statement for our 2009 annual meeting.