This excerpt taken from the SWY DEF 14A filed Apr 4, 2007.
A. Objectives of the Compensation Programs
Our compensation programs for our executive officers are designed to attract and retain excellent managers, and to motivate these managers to increase the market value of our stock over the long term. In support of these principal objectives, the compensation programs are designed to:
In comparison to similar companies, we believe our compensation programs place greater emphasis on the achievement of company-wide goals, rather than on the achievement of individual goals. We also believe that, in compensating our executives, we place greater emphasis than other companies on the objective of increasing the market value of our stock. We believe both of these points of difference help align the interests of our executives with those of our stockholders, promote the objective of compensating our executives for company-wide performance and advance our objective of increasing stockholder returns.