This excerpt taken from the SWY DEF 14A filed Apr 4, 2007.
Purpose of the 2007 Plan
The purpose of the 2007 Plan is to provide additional incentive for our directors, key employees and consultants (and the employees and consultants of our subsidiaries) to further the growth, development and financial success of the Company and its subsidiaries by personally benefiting through the ownership of the Companys Common Stock, or other rights which recognize such growth, development and financial success. Our Board also believes the 2007 Plan will enable us to obtain and retain the services of directors, employees and consultants who are considered essential to our long-range success by offering them an opportunity to own stock and other rights that reflect our financial success. The 2007 Plan is also designed to permit us to make cash- and equity-based awards intended to be qualified performance-based compensation under Section 162(m) of the Code and, accordingly, to be eligible for deductibility by the Company.
The 2007 Plan will become effective immediately upon stockholder approval at the Annual Meeting.