This excerpt taken from the SWY 10-K filed Mar 16, 2005.
Safeway has invested significantly in the development and protection of the Safeway name. The right to use the Safeway name is considered to be an important asset. Safeway also owns approximately 400 other trademarks registered or pending in the United States Patent and Trademark Office, including its product line names such as Safeway, Safeway SELECT, Ranchers Reserve, Lucerne and Mrs. Wrights, and the trademarks Pakn Save Foods, Vons, Pavilions, Dominicks, Carrs, Randalls, Tom Thumb and Genuardis Family Markets. Each trademark registration is for an initial period of 10 or 20 years, depending on its age, and is renewable for as long as the use of the trademark continues. Safeway considers certain of its trademarks to be of material importance to its business and actively defends and enforces such trademarks. Canada Safeway has also registered certain of its trademarks in Canada.
SAFEWAY INC. AND SUBSIDIARIES
Item 1. Business and Item 2. Properties (continued)