This excerpt taken from the SWY 8-K filed Mar 15, 2005.
Truthful and Honest Dealings
Safeways very survival depends on maintaining our hard-earned reputation for honesty and integrity. We must be honest and act with integrity in all our dealings with our customers, stockholders, suppliers, the communities in which we do business, and with each other. We must price and label accurately, be truthful in our advertising, and give full measure and weight in the merchandise we sell. Dishonest conduct cannot be tolerated. This applies to every employee.