The economic downturn lends itself to an inexpensive and effective way to increase infrastructure. According to a Harris Interactive survey 98% of 1,200 IT professionals polled plan to maintain or increase their investments in infrastructure technologies. Cloud Computing, and Salesforce.com are at the forefront of such technologies and will likely face an increase in investment and demand.
In addition, Cloud Computing has risen in popularity and acceptance. Netbooks, which rely heavily on cloud computing, have helped decrease the fear associated with cloud computing
Once a company starts using a certain CRM software, it is likely to stick with it unless there are major inadequacies. This means that once Salesforce attracts a customer, it has to put very little effort in repeat sales.
This is largely because the company has little to do to maintain the service. It does not have to purchase any specific software or hardware, but simply can access the applications online.