Since its reorganization Sara Lee has already missed its intial growth targets. It is also unclear whether or not they willl be able to realize their projected cost savings.
Sara Lee continues to face pricing pressure from its customers. As commodity prices fluctuate the company is much more vulnerable to upswings due to its limited ability to both affect prices among its suppliers and to pass on higher prices to its customers.
Sara Lee continues to spend significantly less than its competitors on marketing. Without adequate marketing Sara Lee may have difficulty reaching its more aggressive growth targets.