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Jimmy Dean® Introduces New Meat Lovers Breakfast Bowl to Popular Line-up

Jimmy Dean® (www.jimmydean.com), America’s favorite traditional breakfast sausage brand*, announced today a new addition to their popular Breakfast Bowl line-up, Jimmy Dean Meat Lovers Breakfast Bowl. The new Meat Lovers Bowl is a convenient, tasty breakfast option made for consumers who are looking for a hearty, satisfying breakfast with protein to start the day, either at home or on-the-go.

This breakfast offering combines the great taste and flavor of Jimmy Dean breakfast sausage, bacon, scrambled eggs, potatoes and cheddar cheese all into one bowl, for a delicious breakfast meal that’s ready in just three minutes. Packed with great flavor and made with high quality ingredients, the new Jimmy Dean Meat Lovers Bowl contains 25 percent more meat compared to the leading breakfast bowl, a perfect option for satisfying even the hungriest of appetites.

“Consumers are looking for breakfast options that are tasty and convenient and that will help fuel them for a great day ahead,” said Amy Grabow, brand general manager, Jimmy Dean. “The Meat Lovers Bowl answers this need and offers consumers more variety to choose from, while also making it possible to enjoy the traditional breakfast meats and flavors when time is limited during the busy morning hours.”

The new Jimmy Dean Meat Lovers Breakfast Bowl can be found in the frozen breakfast section at grocery stores across the country and retails for a suggested retail price of $2.99 each.

About Jimmy Dean

Jimmy Dean is America’s favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Bacon, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best.

About Sara Lee Corporation

Sara Lee Corp. (NYSE: SLE) and its leading portfolio of food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate nearly $8 billion in annual net sales from continuing operations and employ approximately 20,000 people worldwide. In January 2011, Sara Lee Corp. announced that it will divide the company into two pure-play publicly-traded companies, one focused on the international coffee and tea market and the other on North American meats. For more information on the company, please visit www.saralee.com.

*Share of Breakfast Sausage and Frozen Protein Breakfast Categories, number one in Dollar Sales and Volume Sales data per IRI FDM + WM 52 weeks ending February 5, 2012

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