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Scotts Company (SMG)
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SMG » Topics » Profit and Marketing Improvement Plan

This excerpt taken from the SMG 10-K filed Dec 14, 2006.
Profit and Marketing Improvement Plan
 
In fiscal 2005, we initiated a plan called Project Excellence to significantly strengthen the Company which led to a significant reduction of purchasing and selling, general and administrative costs by reducing headcount and implementing better business processes. Savings from this program allowed
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the Company to increase advertising and promotional expenditures in the North America consumer business by approximately 18 percent in fiscal 2006. The Company estimates the program also resulted in approximately $25 million in pre-tax profit improvement for the year.
 
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