This excerpt taken from the SMG 10-K filed Dec 14, 2006.
Profit and Marketing Improvement Plan
In fiscal 2005, we initiated a plan called Project Excellence to significantly strengthen the Company which led to a significant reduction of purchasing and selling, general and administrative costs by reducing headcount and implementing better business processes. Savings from this program allowed
the Company to increase advertising and promotional expenditures in the North America consumer business by approximately 18 percent in fiscal 2006. The Company estimates the program also resulted in approximately $25 million in pre-tax profit improvement for the year.