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These excerpts taken from the SMG 10-K filed Dec 3, 2008. Strong
Brands
The Company considers its industry-leading brands to be its
single largest competitive advantage, though hardly its only
advantage. The Company believes it has the leading market share
in every major U.S. category in which its Global Consumer
business competes. The Company also owns many of the leading
brands in the European marketplace.
The Company has helped to build awareness of its brands through
consistently investing in advertising and marketing. As a
result, consumer awareness of the Company’s key
brands — especially in the United States —
rivals that of nearly any other consumer products company. The
strength of the
Scotts®
brand, in particular, has been a critical aspect of the success
of Scotts
LawnService®.
Strong Brands The Company considers its industry-leading brands to be its single largest competitive advantage, though hardly its only advantage. The Company believes it has the leading market share in every major U.S. category in which its Global Consumer business competes. The Company also owns many of the leading brands in the European marketplace. The Company has helped to build awareness of its brands through consistently investing in advertising and marketing. As a result, consumer awareness of the Company’s key brands — especially in the United States — rivals that of nearly any other consumer products company. The strength of the Scotts® brand, in particular, has been a critical aspect of the success of Scotts LawnService®. These excerpts taken from the SMG 10-K filed Nov 25, 2008. Strong
Brands
The Company considers its industry-leading brands to be its
single largest competitive advantage, though hardly its only
advantage. The Company believes it has the leading market share
in every major U.S. category in which its Global Consumer
business competes. The Company also owns many of the leading
brands in the European marketplace.
The Company has helped to build awareness of its brands through
consistently investing in advertising and marketing. As a
result, consumer awareness of the Company’s key
brands — especially in the United States —
rivals that of nearly any other consumer products company. The
strength of the
Scotts®
brand, in particular, has been a critical aspect of the success
of Scotts
LawnService®.
Strong Brands The Company considers its industry-leading brands to be its single largest competitive advantage, though hardly its only advantage. The Company believes it has the leading market share in every major U.S. category in which its Global Consumer business competes. The Company also owns many of the leading brands in the European marketplace. The Company has helped to build awareness of its brands through consistently investing in advertising and marketing. As a result, consumer awareness of the Company’s key brands — especially in the United States — rivals that of nearly any other consumer products company. The strength of the Scotts® brand, in particular, has been a critical aspect of the success of Scotts LawnService®. This excerpt taken from the SMG 10-K filed Nov 29, 2007. Strong
Brands
By far, the Company considers its industry-leading brands to be
its single largest competitive advantage, though hardly its only
advantage. The Company believes it has the leading market share
in every major U.S. category in which its North American
business competes. The Company also owns many of the leading
brands in the European marketplace.
The Company has helped to build the awareness of its brands
through a continuous increase in its investment in advertising.
As a result, consumer awareness of the Company’s key
brands — especially in the United States - rivals that
of nearly any other consumer products company. The strength of
the
Scotts®
brand, in particular, has been a critical aspect of the success
of Scotts
LawnService®.
The Company believes it has successfully grown its service
business because of the high level of consumer confidence
associated with the
Scotts®
brand.
This excerpt taken from the SMG 10-K filed Dec 14, 2006. Strong
Brands
By far, the Company considers its industry-leading brands to be
its single largest competitive advantage, though hardly its only
advantage. The Company believes it has the leading market share
in every major U.S. category in which its North American
business competes. The Company also owns many of the leading
brands in the European marketplace.
Scotts Miracle-Gro has helped to build the awareness of its
brands through a continuous increase in its investment in
advertising. As a result, consumer awareness of the
Company’s key brands — especially in the United
States — rivals that of nearly any other consumer
products company. The strength of the
Scotts®
brand, in particular, has been a critical aspect of the success
of Scotts
LawnService®.
The Company believes it has successfully grown its service
business because of the high level of consumer confidence
associated with the
Scotts®
brand.
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