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  Inflation's a Huge Drag as Energy Costs Transform Consumer Behavior

Back in July, a ChangeWave survey of 4,525 consumers pointed to yet another clear downturn in U.S. consumer spending - despite the injection of $150 billion in tax rebates to stimulate the economy.

In that July survey, we focused on the key reasons why consumers are spending less. As the following chart shows, the chief culprits are Inflation (56%; up 4-pts) and Higher Energy Costs (56%; up 7-pts).

Image: spending_less.gif

These twin factors have skyrocketed since January in terms of their overall negative impact on consumer spending. Meanwhile, other consumer behaviors like Reducing Debt (24%), Saving More Money (18%) and Investing More Money (8%) have declined.

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