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Sherwin-Williams Company (SHW) |
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| SHW has three business segments: the Paint Stores Group, the Consumer Group and the Global Group: | SHW has three business segments: the Paint Stores Group, the Consumer Group and the Global Group: | ||
| - | * The Paint Stores Group (2008 sales: $4.83 billion, 2008 profits: $647.9 million) consists of 3,346 company-operated specialty pain stores in North America as of Dec 31, 2008. This division sells Sherwin-Williams branded paint products to end use customers, from professional contractors to homeowners.<ref>[http://www.sherwin-williams.com/about/investor-relations/annual-reports/ Sherwin-Williams 2008 Annual Report, page 5]</ref> This segment of the business accounts for most of their revenues and profits, as seen in the chart below. | + | * The Paint Stores Group (2008 sales: $4.83 billion, 2008 profits: $647.9 million) consists of 3,346 company-operated specialty paint stores in North America as of Dec 31, 2008. This division sells Sherwin-Williams branded paint products to end use customers, from professional contractors to homeowners.<ref>[http://www.sherwin-williams.com/about/investor-relations/annual-reports/ Sherwin-Williams 2008 Annual Report, page 5]</ref> This segment of the business accounts for most of their revenues and profits, as seen in the chart below. |
| * The Consumer Group (2008 sales: $1.27 billion, 2008 profits: $140 million) distributes Sherwin-Williams branded paint and other products to third party customers such as mass merchandisers, home centers, independent paint dealers, hardware stores and automotive retailers, among others, for resale to end use customers.<ref>[http://www.sec.gov/Archives/edgar/data/89800/000095015207001637/l22329ae10vk.htm#109 Sherwin-Williams 2006 10K Item 1: Business, p. 2]</ref> | * The Consumer Group (2008 sales: $1.27 billion, 2008 profits: $140 million) distributes Sherwin-Williams branded paint and other products to third party customers such as mass merchandisers, home centers, independent paint dealers, hardware stores and automotive retailers, among others, for resale to end use customers.<ref>[http://www.sec.gov/Archives/edgar/data/89800/000095015207001637/l22329ae10vk.htm#109 Sherwin-Williams 2006 10K Item 1: Business, p. 2]</ref> | ||
| * The Global Finishes Group (2008 sales: $1.87 billion, 2008 profits: $152.2 million) sells Sherwin-Williams branded paint, coatings, and related products internationally through 541 company-operated architectural, automotive, industrial and chemical coatings branches with distribution in more than 30 countries worldwide, primarily in Europe, South America, and Asia.<ref>[http://www.sherwin-williams.com/about/investor-relations/annual-reports/ Sherwin-Williams 2008 Annual Report, page 7]</ref> | * The Global Finishes Group (2008 sales: $1.87 billion, 2008 profits: $152.2 million) sells Sherwin-Williams branded paint, coatings, and related products internationally through 541 company-operated architectural, automotive, industrial and chemical coatings branches with distribution in more than 30 countries worldwide, primarily in Europe, South America, and Asia.<ref>[http://www.sherwin-williams.com/about/investor-relations/annual-reports/ Sherwin-Williams 2008 Annual Report, page 7]</ref> | ||
| - | Sherwin-Williams revenue and operating income grew steadily from 2002-2007, due in large part to its aggressive store openings and acquisitions. | + | Sherwin-Williams revenue and operating income grew steadily from 2002-2008, due in large part to its aggressive store openings and acquisitions. |
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| [[Image:SHWPROFITBYSEGMENT.gif|thumb|right|275px|''Source:SHW 2008 Annual Report, page 5-7''<ref>[http://www.sherwin-williams.com/about/investor-relations/annual-reports/ Sherwin-Williams 2008 Annual Report, page 5-7]</ref>]] | [[Image:SHWPROFITBYSEGMENT.gif|thumb|right|275px|''Source:SHW 2008 Annual Report, page 5-7''<ref>[http://www.sherwin-williams.com/about/investor-relations/annual-reports/ Sherwin-Williams 2008 Annual Report, page 5-7]</ref>]] | ||
| + | For the six months ended June 30, 2009, net sales fell 12.6%, to $3.5 billion, and net income fell 21.8% to $195 million.<ref>[http://www.sherwin-williams.com/about/investor-relations/pdf/quarterly-reports/2009/Q2-Earnings.pdf SHW, 2009 Q2, 10-Q]</ref> The cause was falling demand for paint, itself caused by falling home construction and refurbishing. | ||
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| ==Trends and Forces== | ==Trends and Forces== | ||
Sherwin-Williams Company (NYSE:SHW) is the largest U.S. producer of architectural coatings(house paint) by revenue. The company also produces paint and finishes for automobiles and planes. SHW sells its products domestically and internationally through its own retail stores and through third party distributors. Store expansion has played an important role in SHW's revenue growth over the past few years. From 2002-2007, SHW expanded its total number of stores by over 50% through a combination of acquisitions and new store openings. For 2008, about 61% of the company's sales occurred through its network of retail stores.[1]
SHW sells premium (e.g. high priced) paints to professional painters and has benefited from the growth of its core market as homeowners have increasingly moved away from do-it-yourself paint jobs, in favor of hiring professional painters. By the end of 2006, professional paint jobs had grown to 60% of the house paint market. Conversely, the company remains exposed to fluctuations in the U.S. housing market. Existing home sales are directly correlated with home improvements, including paint jobs. In 2007, slumping home sales led to decreased same paint store sales growth for SHW. Nevertheless, the company has been able to continue to grow both revenue and profitability through increased sales to its non-housing customers and continued expansion into China.
SHW has three business segments: the Paint Stores Group, the Consumer Group and the Global Group:
Sherwin-Williams revenue and operating income grew steadily from 2002-2008, due in large part to its aggressive store openings and acquisitions.
| 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | ||
|---|---|---|---|---|---|---|---|---|---|
| Total Revenue ($M) | 5,066.01 | 5,184.79 | 5,407.76 | 6,113.79 | 7,190.66 | 7,809.76 | 8,005.29 | 7,979.73 | |
| Operating Income ($M) | 424.45 | 497.16 | 522.93 | 580.20 | 656.22 | 834.31 | 912.94 | 714.48 | |
| Operating Margin | 8.4% | 9.6% | 9.7% | 9.5% | 9.1% | 10.7% | 11.4% | 9.0% | |
For the six months ended June 30, 2009, net sales fell 12.6%, to $3.5 billion, and net income fell 21.8% to $195 million.[8] The cause was falling demand for paint, itself caused by falling home construction and refurbishing.
Existing home sales decreased by 20% in 2007, compared to the previous year, and new home sales dropped to their lowest annual volume since April 1995.[9] A significant decrease in the quantity of homes sold results in a decrease in touch-up painting by the seller and remodeling painting by the new resident. Whenever a home is sold, there is usually some remodeling involved, and this remodeling will usually involve some form of repainting. Statistics show that a homeowner who has been in a place for 5 years makes an average of only 0.5 paint transactions per year, while a resident who has been there for 2 years or less makes an average of over 7 times that number. SHW's sales to industrial customers along with its international growth, allowed the company to continue to grow revenue during 2007, but at a much slower rate than in previous years, 2.5% in 2007, as opposed to 9.8% in 2006.
SHW remains exposed to potential litigation over the lead content of its paint in previous years. The company has been the subject of several lawsuits, notably a lawsuit in Rhode Island, first brought in 2002. Additionally, in 2006 a Rhode Island jury verdict could result in SHW and two other paint manufacturers having to pay billions of dollars to clean up contaminated properties. The case is currently under appeal with an final verdict expected in the summer of 2008.[10]
As U.S. demographics have shifted towards more dual-income families, families have found professional paint jobs to be more affordable, while finding themselves with less time for Do-It-Yourself (DIY) projects has . Over the past 30 years the market share of professionals in the residential paint market has grown from 40% to 60%.[11] SHW is well positioned to capitalize on this trend, because its paint stores target the professional user. Additionally, professional users are more likely to buy the high quality (e.g. high priced) paint produced by Sherwin-Williams, and they are more brand loyal than the more price consumer. Most of SHW sales are to professional painters, so this trend has a large positive effect on their total revenue and profitability. In contrast, competitor Masco sells primarily to DIY customers in their kiosks in Home Depot,[12].
SHW has announced plans its intention to capture up to 60% of the Chinese paint market, the second largest market for paint products in the world. [13]. In 2004, the company opened several factories in the country dedicated to producing finishes for the Chinese market. 3 years later company opened its first franchise store in Shanghai, and since then has grown its number of stores rapidly. The company's growing exposure to China and other international destinations, has been instrumental in helping the company to weather the downturn in the 2007-2008 downturn in the U.S. housing market.
The U.S. coatings market can be split into two major segments, the architectural coatings market and the industrial and commercial coatings market. Architectural coatings include interior and exterior paints stains and varnishes, etc.; Industrial and commercial coating includes auto and other industrial coating. SHW produces in both markets, but mostly in the architectural one, and has different competitors in each.
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The architectural coatings market accounts for about 45% of the total coatings market. From 1999-2004 this segment grew 30% compared to just 10% for the wider market. Sherwin-Williams is by far the largest producer in this market. Its revenues of 7.8 billion dwarf its closest competitors ICI, Benjamin Moore and Masco.
Sherwin-Williams is a small player in this segment of the coatings market, which is largely dominated by the large chemical corporations such as Akzo Nobel, DuPont, and PPG. This segment accounts for only about 8% of Sherwin-Williams' yearly sales.
| Company | 2005 Revenue ($M) | 2005 Net Income($M) | 2005 Operating Margin | 2006 Revenue ($M) | 2006 Net Income ($M) | 2006 Operating Margin |
| Sherwin-Williams [17] | 7,191 | 656 | 9.1% | 7,810 | 834 | 10.7% |
| Masco 'Decorative Architectural Products'[18] | 1,681 | 252 | 15.0% | 1,777 | 357 | 20.1% |
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