Benzinga  Nov 30  Comment 
Victor Anthony of Aegis Capital has launched coverage of Shutterfly, Inc. (NASDAQ: SFLY) shares with a Buy rating and $62 price target, saying the company’s competitive moat would help consistently deliver margin expansion, high-quality earnings...
Forbes  Nov 18  Comment 
Shutterfly‘s business is highly seasonal in nature and the company makes a major portion of its revenues and profits in the fourth quarter of the year. With the holiday season fast approaching, Shutterfly is expected to report a record Q4. Since...
Motley Fool  Oct 30  Comment 
The leading online provider of photofinishing products moves higher after posting better-than-expected quarterly results. Fears of Amazon's arrival appear overblown, for now.
Motley Fool  Oct 27  Comment 
Despite a lackluster market, these stocks rose. Find out why.
Motley Fool  Oct 27  Comment 
The photo-printing and sharing company jumped on a better-than-expected earnings report.
Benzinga  Oct 27  Comment 
Axiom said in a research note released Thursday Shutterfly, Inc. (NASDAQ: SFLY) investors, who unfairly punished its stock following the launch of a competing Amazon.com, Inc. (NASDAQ: AMZN) service, needn't fear about it, at least for now....
Motley Fool  Oct 11  Comment 
The online photo specialist plunged as a big-name competitor entered its niche.
Motley Fool  Sep 27  Comment 
The leading online retailer is getting into the photo products business, and that's bad news for Shutterfly.


Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. In the past fiscal year, new mobile technology, such as smartphones and iPads have given Shutterfly new channels for its products. Shutterfly's products have predominantly sold during the Holiday Season as gifts, giving the firm a risk of expecting most of its revenues during that time period.

Business Overview

In the past fiscal year, SFLY achieved year-over-year revenue and net income growth due to expanded mobile technology services[1] As the mobile technology industry strengthens, and photography continues to shift to digital media, Shutterfly should expect continued growth in the 2011 fiscal year.

Trends and Forces

Mobile Technology Gives New Channels for Photographs

The smartphone and iPad industries have grown tremendously recently, giving SFLY new channels to market its products. Shutterfly currently has applications for both the iPhone and iPad.[2]

Reliance on Holiday Season Sales

Shutterfly's consumer products, such as photo albums and personalized coffee mugs, are typically bought as gifts and not as everyday items. From this, the firm typically receives a majority of its annual sales during the Holiday Season (mid October to mid January). Weak Holiday Season sales can possibly cause a net loss for SFLY during the fiscal year.


The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:


  1. SFLY 2010 10-k
  2. Shutterfly Website, "Mobile"
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