Motley Fool  Oct 11  Comment 
The online photo specialist plunged as a big-name competitor entered its niche.
Motley Fool  Sep 27  Comment 
The leading online retailer is getting into the photo products business, and that's bad news for Shutterfly.
Benzinga  Sep 22  Comment 
  WCI Communities Inc (NYSE: WCIC) surged 40.2 percent to $24.05. The volume of WCI Communities shares traded was 5628 percent higher than normal. Lennar Corporation (NYSE: LEN) announced plans to buy WCI Communities for $23.50 per share in...
Benzinga  Sep 22  Comment 
Amazon.com, Inc. (NASDAQ: AMZN) has launched a service that already allows Amazon Drive members to order prints and photo books, and will shortly allow these members to order stationary cards and wall calendars. The launch of Amazon Prints could...
Motley Fool  Sep 21  Comment 
Even though the market climbed today, these stocks fell. Find out why.
Benzinga  Jul 28  Comment 
Shares of Shutterfly, Inc. (NASDAQ: SFLY), a provider of personalized photo-based and other products and services, surged to a new 52-week high of $54.60 on Thursday after the company reported a better-than-expected second quarter...
Benzinga  Jul 28  Comment 
Goldman has raised its estimates and price target on Shutterfly, Inc. (NASDAQ: SFLY) after the photo-based products and services provider reported better-than-expected quarterly results. For the second quarter, Shutterfly reported a non-GAAP...


Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. In the past fiscal year, new mobile technology, such as smartphones and iPads have given Shutterfly new channels for its products. Shutterfly's products have predominantly sold during the Holiday Season as gifts, giving the firm a risk of expecting most of its revenues during that time period.

Business Overview

In the past fiscal year, SFLY achieved year-over-year revenue and net income growth due to expanded mobile technology services[1] As the mobile technology industry strengthens, and photography continues to shift to digital media, Shutterfly should expect continued growth in the 2011 fiscal year.

Trends and Forces

Mobile Technology Gives New Channels for Photographs

The smartphone and iPad industries have grown tremendously recently, giving SFLY new channels to market its products. Shutterfly currently has applications for both the iPhone and iPad.[2]

Reliance on Holiday Season Sales

Shutterfly's consumer products, such as photo albums and personalized coffee mugs, are typically bought as gifts and not as everyday items. From this, the firm typically receives a majority of its annual sales during the Holiday Season (mid October to mid January). Weak Holiday Season sales can possibly cause a net loss for SFLY during the fiscal year.


The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:


  1. SFLY 2010 10-k
  2. Shutterfly Website, "Mobile"
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