Market Intelligence Center  Jan 23  Comment 
After Thursday’s trading in Shutterfly Inc. (SFLY) the algorithms behind MarketIntelligenceCenter.com's Artifical Intelligence Center picked out a trade that offers a 3.84% or 25% (for comparison purposes only), while providing 8.08% downside...
Benzinga  Jan 6  Comment 
J C Penney Company Inc (NYSE: JCP) +19% - Reported holiday comparable sales up 3.7 percent; expects Q4 same-store sales at upper end of range. Sonic Corporation (NASDAQ: SONC) +4.8% - The company reported financial results. Shutterfly,...
Benzinga  Jan 6  Comment 
Shares of Shutterfly, Inc. (NASDAQ: SFLY) surged 4 percent in after-hours trading following news that Point72 Asset Management L.P. had increased its stake in the company. Point72’s 13G filing with the SEC showed that its stake in the...
Benzinga  Jan 6  Comment 
A well-known investment manager boosted its passive stake in three Internet-related concerns and a drug company Tuesday, according to filings with the Securities and Exchange Commission. Primecap Management Co. filed SC 13G forms on the stock...
Market Intelligence Center  Dec 31  Comment 
After closing Tuesday at $41.87, Shutterfly Inc. (SFLY) presents an attractive opportunity to get a 5.35% return in just 79 days, which is an annualized return of 24.70% (for comparison purposes only). To enter this trade, sell one Mar. '15 $40.00...
TheStreet.com  Dec 16  Comment 
NEW YORK (TheStreet) -- RATINGS CHANGES Apollo Global was upgraded at Citi to buy from neutral. Bullish factors include management's stated increase in Athene economic ownership, higher realization outlook and moderately higher distribution...
Market Intelligence Center  Dec 3  Comment 
MarketIntelligenceCenter.com's patented trade-picking algorithms have identified an attractive covered-call trade on Shutterfly Inc. (SFLY). Look at the Mar. '15 $40.00 covered call for a net debit in the $37.79 area. This trade has a duration of...
Market Intelligence Center  Dec 1  Comment 
MarketIntelligenceCenter.com's patented trade-picking algorithms have identified an attractive covered-call trade on Shutterfly Inc. (SFLY). Look at the Mar. '15 $42.50 covered call for a net debit in the $38.86 area. This trade has a duration of...


Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. In the past fiscal year, new mobile technology, such as smartphones and iPads have given Shutterfly new channels for its products. Shutterfly's products have predominantly sold during the Holiday Season as gifts, giving the firm a risk of expecting most of its revenues during that time period.

Business Overview

In the past fiscal year, SFLY achieved year-over-year revenue and net income growth due to expanded mobile technology services[1] As the mobile technology industry strengthens, and photography continues to shift to digital media, Shutterfly should expect continued growth in the 2011 fiscal year.

Trends and Forces

Mobile Technology Gives New Channels for Photographs

The smartphone and iPad industries have grown tremendously recently, giving SFLY new channels to market its products. Shutterfly currently has applications for both the iPhone and iPad.[2]

Reliance on Holiday Season Sales

Shutterfly's consumer products, such as photo albums and personalized coffee mugs, are typically bought as gifts and not as everyday items. From this, the firm typically receives a majority of its annual sales during the Holiday Season (mid October to mid January). Weak Holiday Season sales can possibly cause a net loss for SFLY during the fiscal year.


The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:


  1. SFLY 2010 10-k
  2. Shutterfly Website, "Mobile"
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