Market Intelligence Center  Jul 1  Comment 
The patented option trade-picking algorithms behind MarketIntelligenceCenter.com's Artificial Intelligence Center have selected a covered call trade on Shutterfly Inc. (SFLY) that includes 4.71% downside protection. Sell one contract of the Aug....
Forbes  Jun 30  Comment 
Leading internet-based image publisher Shutterfly's share price has been stagnant for a while now. Shutterfly recently inducted two members from Marathon Partners (an activist investor firm holding a 5% stake in the company) onto its board. This...
Market Intelligence Center  Jun 26  Comment 
MarketIntelligenceCenter.com's patented trade-picking algorithms have identified an attractive covered-call trade on Shutterfly Inc. (SFLY). Look at the Aug. '15 $47.50 covered call for a net debit in the $45.74 area. This trade has a duration of...
TheStreet.com  Jun 19  Comment 
NEW YORK (The Deal) -- At first glance, Marathon Partners Equity Management scored only a partial victory last week when it installed two of three dissident director candidates onto Shutterfly's nine-person board. But a closer look at the...
Benzinga  Jun 15  Comment 
In a report published Monday, Axiom analyst Victor Anthony maintained a Buy rating on Shutterfly, Inc. (NASDAQ: SFLY), with a price target of $54. According to the preliminary results of shareholder votes, Shutterfly CEO Jeffrey T. Housenbold...
Benzinga  Jun 12  Comment 
Shutterfly, Inc. (NASDAQ: SFLY) today announced that, based on the preliminary vote count provided by its proxy solicitor following the Company's 2015 Annual Meeting, stockholders have voted to elect Jeffrey T. Housenbold, Mario Cibelli and...
TechCrunch  Jun 10  Comment 
 These days, many of our mobile photos are snapped, shared and then forgotten. But photo publishing company Shutterfly has built a business on top of the idea that some people want to do more with their photos – turn them into prints, cards,...
Market Intelligence Center  Jun 9  Comment 
Option-trade picking algorithms patented by MarketIntelligenceCenter.com found a trading opportunity with Shutterfly Inc. (SFLY) that should provide a 4.65% return in just 101 days. Sell one Sep. '15 call at the $45.00 level for each 100 shares of...
Benzinga  Jun 8  Comment 
The Board of Directors of Shutterfly, Inc. (NASDAQ: SFLY) today issued the following statement, urging Shutterfly stockholders to vote the WHITE proxy card to support all three of the Company's highly-qualified nominees, Jeffrey T. Housenbold,...


Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. In the past fiscal year, new mobile technology, such as smartphones and iPads have given Shutterfly new channels for its products. Shutterfly's products have predominantly sold during the Holiday Season as gifts, giving the firm a risk of expecting most of its revenues during that time period.

Business Overview

In the past fiscal year, SFLY achieved year-over-year revenue and net income growth due to expanded mobile technology services[1] As the mobile technology industry strengthens, and photography continues to shift to digital media, Shutterfly should expect continued growth in the 2011 fiscal year.

Trends and Forces

Mobile Technology Gives New Channels for Photographs

The smartphone and iPad industries have grown tremendously recently, giving SFLY new channels to market its products. Shutterfly currently has applications for both the iPhone and iPad.[2]

Reliance on Holiday Season Sales

Shutterfly's consumer products, such as photo albums and personalized coffee mugs, are typically bought as gifts and not as everyday items. From this, the firm typically receives a majority of its annual sales during the Holiday Season (mid October to mid January). Weak Holiday Season sales can possibly cause a net loss for SFLY during the fiscal year.


The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:


  1. SFLY 2010 10-k
  2. Shutterfly Website, "Mobile"
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