Market Intelligence Center  Apr 23  Comment 
Option-trade picking algorithms patented by MarketIntelligenceCenter.com found a trading opportunity with Shutterfly Inc. (SFLY) that should provide a 5.36% return in just 57 days. Sell one Jun. '15 call at the $45.00 level for each 100 shares of...
Market Intelligence Center  Apr 2  Comment 
After Wednesday’s trading in Shutterfly Inc. (SFLY) the algorithms behind MarketIntelligenceCenter.com's Artifical Intelligence Center picked out a trade that offers a 5.93% or 27.76% (for comparison purposes only), while providing 5.77%...
Benzinga  Mar 18  Comment 
Analysts at Axiom initiated coverage on Shutterfly, Inc. (NASDAQ: SFLY) with a Buy rating. The target price for Shutterfly is set to $58. Shutterfly shares have gained 1.71% over the past 52 weeks, while the S&P 500 index has surged 11.47% in...
Market Intelligence Center  Mar 11  Comment 
After closing Tuesday at $47.00, Shutterfly Inc. (SFLY) presents an attractive opportunity to get a 4.90% return in just 100 days, which is an annualized return of 17.87% (for comparison purposes only). To enter this trade, sell one Jun. '15...
MarketWatch  Feb 26  Comment 
Shutterfly faces a proxy fight, as investor Marathon Partners Equity Management is planning to nominate three directors to the online photography service’s board, because of concerns over the company’s acquisition strategy and compensation.
Forbes  Feb 19  Comment 
Net revenues of $483.3 million (18% year-on-year growth) marked the 56th consecutive quarter of year-on-year increases. The topline performance was a consequence of customer order growth for the consumer brands, complemented by a boost from the...
TechCrunch  Feb 13  Comment 
 Shutterfly, the publishing company that operates a number of online and mobile brands associated with personal photo printing, is now shutting down Treat, its online and mobile greeting card service. The Treat application first launched back...
Motley Fool  Feb 13  Comment 
Is Shutterfly's plunge meaningful? Or just another movement?


Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. In the past fiscal year, new mobile technology, such as smartphones and iPads have given Shutterfly new channels for its products. Shutterfly's products have predominantly sold during the Holiday Season as gifts, giving the firm a risk of expecting most of its revenues during that time period.

Business Overview

In the past fiscal year, SFLY achieved year-over-year revenue and net income growth due to expanded mobile technology services[1] As the mobile technology industry strengthens, and photography continues to shift to digital media, Shutterfly should expect continued growth in the 2011 fiscal year.

Trends and Forces

Mobile Technology Gives New Channels for Photographs

The smartphone and iPad industries have grown tremendously recently, giving SFLY new channels to market its products. Shutterfly currently has applications for both the iPhone and iPad.[2]

Reliance on Holiday Season Sales

Shutterfly's consumer products, such as photo albums and personalized coffee mugs, are typically bought as gifts and not as everyday items. From this, the firm typically receives a majority of its annual sales during the Holiday Season (mid October to mid January). Weak Holiday Season sales can possibly cause a net loss for SFLY during the fiscal year.


The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:


  1. SFLY 2010 10-k
  2. Shutterfly Website, "Mobile"
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