Benzinga  Aug 28  Comment 
Shutterfly, Inc. (NASDAQ: SFLY) shares have lost 15 percent in the past month, and are trading close to the lower end of their 52-week range of $36.39 - $51.69. Axiom Capital’s Victor Anthony reiterated a Buy rating and a price target of...
Benzinga  Aug 28  Comment 
Anthony expects business expansion and capex growth to moderate which will drive benefits to working capital following the passage of Shutterfly's investment cycle. Anthony maintains a Buy rating on Shutterfly and A PT OF $52.00 Latest...
Market Intelligence Center  Aug 24  Comment 
A covered call identified by MarketIntelligececenter.com's patented algorithm on Shutterfly Inc. (SFLY) could yield about 6.56% (16.64% annualized, for comparison purposes only) in 144 days. Pair a long position in the stock with the Jan. '16...
TheStreet.com  Aug 20  Comment 
NEW YORK (Real Money) -- I figure since we did two bullish charts Wednesday, we should visit two daily bear charts today. Polo Ralph Lauren  tops the list, only because it triggered a price breakdown from a bearish flag yesterday. It wasn't a...
Market Intelligence Center  Aug 7  Comment 
Shutterfly Inc. (SFLY) presents a trading opportunity that offers a 3.33% return in just 161 days. A covered call on Shutterfly at the $37.50 level expiring on Jan. '16 offers an assigned return rate of 3.33% or 7.56% annualized. This trade...
Benzinga  Jul 30  Comment 
Shares of Shutterfly, Inc. (NASDAQ: SFLY) were trading lower by more than 4 percent as investors and traders were selling the stock following the company's second-quarter print on Wednesday. Shutterfly reported that it lost $0.56 per share in...
Market Intelligence Center  Jul 30  Comment 
For a hedged play on Shutterfly Inc. (SFLY), MarketIntelligenceCenter.com’s option-trade picking algorithms recommend the Sep. '15 $45.00 covered call for a net debit in the $43.25 area. That is also the break-even stock price for the covered...
Market Intelligence Center  Jul 21  Comment 
MarketIntelligenceCenter.com's patented trade-picking algorithms have identified an attractive covered-call trade on Shutterfly Inc. (SFLY). Look at the Sep. '15 $47.50 covered call for a net debit in the $45.74 area. This trade has a duration of...


Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. In the past fiscal year, new mobile technology, such as smartphones and iPads have given Shutterfly new channels for its products. Shutterfly's products have predominantly sold during the Holiday Season as gifts, giving the firm a risk of expecting most of its revenues during that time period.

Business Overview

In the past fiscal year, SFLY achieved year-over-year revenue and net income growth due to expanded mobile technology services[1] As the mobile technology industry strengthens, and photography continues to shift to digital media, Shutterfly should expect continued growth in the 2011 fiscal year.

Trends and Forces

Mobile Technology Gives New Channels for Photographs

The smartphone and iPad industries have grown tremendously recently, giving SFLY new channels to market its products. Shutterfly currently has applications for both the iPhone and iPad.[2]

Reliance on Holiday Season Sales

Shutterfly's consumer products, such as photo albums and personalized coffee mugs, are typically bought as gifts and not as everyday items. From this, the firm typically receives a majority of its annual sales during the Holiday Season (mid October to mid January). Weak Holiday Season sales can possibly cause a net loss for SFLY during the fiscal year.


The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:


  1. SFLY 2010 10-k
  2. Shutterfly Website, "Mobile"
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