TechCrunch  6 hrs ago  Comment 
 GrooveBook, a photo-printing app and subscription service that creates personalized photo books featuring up to 100 of your photos, shipped monthly, has been acquired by photo printing giant Shutterfly for $14.5 million. The smaller startup is...
Market Intelligence Center  Nov 14  Comment 
MarketIntelligenceCenter.com's patented trade-picking algorithms have identified an attractive covered-call trade on Shutterfly Inc. (SFLY). Look at the Jan. '15 $40.00 covered call for a net debit in the $38.11 area. This trade has a duration of...
TechCrunch  Nov 10  Comment 
 Outside of industry behemoths like Shutterfly, very few photo book makers are able to grow beyond a niche audience. San Francisco-based SimplePrints is hoping to buck that trend, having now grown its iOS photo printing app to a million...
TheStreet.com  Oct 31  Comment 
Shutterfly Inc.'s board said definitively it would remain independent as it reported disappointing earnings Wednesday. Earlier this month, Bloomberg reported that Silver Lake Partners wasn't looking at a potential acquisition of the...
Market Intelligence Center  Oct 30  Comment 
After Wednesday’s trading in Shutterfly Inc. (SFLY) the algorithms behind MarketIntelligenceCenter.com's Artifical Intelligence Center picked out a trade that offers a 7.61% or 35.18% (for comparison purposes only), while providing 9.72%...
Benzinga  Oct 29  Comment 
On Wednesday, Shutterfly, Inc. (NASDAQ: SFLY) posted a wider third-quarter loss that missed Wall Street's expectations and offered an outlook below consensus views. The Redwood City, California-based social media company lost nearly 4 percent...
Market Intelligence Center  Oct 22  Comment 
Option-trade picking algorithms patented by MarketIntelligenceCenter.com found a trading opportunity with Shutterfly Inc. (SFLY) that should provide a 5.91% return in just 59 days. Sell one Dec. '14 call at the $42.50 level for each 100 shares of...
TheStreet.com  Oct 13  Comment 
NEW YORK (TheStreet) -- Shutterfly Inc stock continues to tumble, down 10.47% to $42.04 in midday trading, after reports that private equity firmaSilver Lake Management is no longer interested in buyingathe online photo publishing company,...


Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. In the past fiscal year, new mobile technology, such as smartphones and iPads have given Shutterfly new channels for its products. Shutterfly's products have predominantly sold during the Holiday Season as gifts, giving the firm a risk of expecting most of its revenues during that time period.

Business Overview

In the past fiscal year, SFLY achieved year-over-year revenue and net income growth due to expanded mobile technology services[1] As the mobile technology industry strengthens, and photography continues to shift to digital media, Shutterfly should expect continued growth in the 2011 fiscal year.

Trends and Forces

Mobile Technology Gives New Channels for Photographs

The smartphone and iPad industries have grown tremendously recently, giving SFLY new channels to market its products. Shutterfly currently has applications for both the iPhone and iPad.[2]

Reliance on Holiday Season Sales

Shutterfly's consumer products, such as photo albums and personalized coffee mugs, are typically bought as gifts and not as everyday items. From this, the firm typically receives a majority of its annual sales during the Holiday Season (mid October to mid January). Weak Holiday Season sales can possibly cause a net loss for SFLY during the fiscal year.


The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:


  1. SFLY 2010 10-k
  2. Shutterfly Website, "Mobile"
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