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NEW YORK (TheStreet) -- RATINGS CHANGES Apollo Global was upgraded at Citi to buy from neutral. Bullish factors include management's stated increase in Athene economic ownership, higher realization outlook and moderately higher distribution...
Market Intelligence Center  Dec 3  Comment 
MarketIntelligenceCenter.com's patented trade-picking algorithms have identified an attractive covered-call trade on Shutterfly Inc. (SFLY). Look at the Mar. '15 $40.00 covered call for a net debit in the $37.79 area. This trade has a duration of...
Market Intelligence Center  Dec 1  Comment 
MarketIntelligenceCenter.com's patented trade-picking algorithms have identified an attractive covered-call trade on Shutterfly Inc. (SFLY). Look at the Mar. '15 $42.50 covered call for a net debit in the $38.86 area. This trade has a duration of...
Forbes  Nov 18  Comment 
GrooveBook is a mobile app company that lets you print up to 100 of your smartphone photos and creates a 4.5” x 6.5” photobook that is mailed every month. The cost of the service is only $2.99 per month, which includes shipping and handling....
TheStreet.com  Nov 18  Comment 
NEW YORK (TheStreet) -- The holidays, and in particular, the fourth quarter are like the "Super Bowl" for Shutterfly , according to CEO Jeff Housenbold.  The company generates 52% of its annual revenue in the fourth quarter, making the...
MarketWatch  Nov 18  Comment 
Shutterfly hopes to use GrooveBook for “viral customer acquisition,” analyst says.
Benzinga  Nov 18  Comment 
TerraForm Power (NASDAQ: TERP) shares climbed 23.36% to $31.88. SunEdison and TerraForm Power announced a deal to buy First Wind for $2.4 billion. TerraForm raised its 2015 dividend outlook to $1.30 per share. SunEdison (NASDAQ: SUNE) shares...
USAToday.com  Nov 18  Comment 
Photo site Shutterfly acquires mobile app GrooveBook


Shutterfly, Inc. (NASDAQ: SFLY) is a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories by leveraging the company's technology-based platform and manufacturing processes. The company offers services for users to store, edit, and organize their digital photos. In the past fiscal year, new mobile technology, such as smartphones and iPads have given Shutterfly new channels for its products. Shutterfly's products have predominantly sold during the Holiday Season as gifts, giving the firm a risk of expecting most of its revenues during that time period.

Business Overview

In the past fiscal year, SFLY achieved year-over-year revenue and net income growth due to expanded mobile technology services[1] As the mobile technology industry strengthens, and photography continues to shift to digital media, Shutterfly should expect continued growth in the 2011 fiscal year.

Trends and Forces

Mobile Technology Gives New Channels for Photographs

The smartphone and iPad industries have grown tremendously recently, giving SFLY new channels to market its products. Shutterfly currently has applications for both the iPhone and iPad.[2]

Reliance on Holiday Season Sales

Shutterfly's consumer products, such as photo albums and personalized coffee mugs, are typically bought as gifts and not as everyday items. From this, the firm typically receives a majority of its annual sales during the Holiday Season (mid October to mid January). Weak Holiday Season sales can possibly cause a net loss for SFLY during the fiscal year.


The market for digital photography is large, fragmented, evolving, and intensely competitive, and the company expects competition to increase in the future. The company faces challenges from a variety of companies including:


  1. SFLY 2010 10-k
  2. Shutterfly Website, "Mobile"
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