This excerpt taken from the SIRF DEFA14A filed Feb 10, 2009.
11. How will our customers benefit from this transaction?
This transaction is about enabling us to achieve our full potential so that we can better meet our customers needs. We look forward to building upon our partnerships with our customers and believe they will share our enthusiasm about our companys exciting future.
The combined company will have significant R&D resources to deliver a broader portfolio of innovative location and connectivity solutions to customers. SiRFs and CSRs respective teams of industry-leading experts will drive innovation, including the ability to meet the significant customer demand for high performance location and connectivity features on smaller, lower power chips. R&D efforts will continue to support each companys existing product lines and will also be focused on the delivery of additional multifunction radio chips, which combine CSRs Bluetooth and other connectivity capabilities with SiRFs GPS and GNSS technologies.
Customers of the combined company include four of the top five handset manufacturers, the top five personal navigation device makers, top two auto-telematics suppliers and other leading auto and consumer electronics providers.
We will also have the ability to serve our customers seamlessly through our collective design and customer support centers around the world. We look forward to working together with the CSR team to continue providing outstanding service and enhanced offerings to our customers.