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SIRI » Topics » Average monthly revenue per subscriber, or ARPU.

This excerpt taken from the SIRI 10-K filed Mar 16, 2005.
Average monthly revenue per subscriber, or ARPU. Set forth below is a table showing ARPU and our average monthly revenue per Hertz subscriber:

      For the Years Ended
December 31,
      2003
   2002
      

ARPU

          $ 12.02            $ 12.64  
      

Effects of Hertz subscribers

            (1.38 )            (0.06 )
              
            
 
      

ARPU before effects of mail-in rebates

            10.64              12.58  
      

Effects of mail-in rebates

            (1.25 )            (5.11 )
              
            
 
      

Reported ARPU

          $ 9.39            $ 7.47  
              
            
 
      

Average monthly revenue per Hertz subscriber

          $ 3.13            $ 5.11  
              
            
 
      

               

      Lower ARPU for the year ended December 31, 2003 as compared with the year ended December 31, 2002 was a result of promotional activity. Higher reported ARPU was primarily a result of the effects of mail-in rebates. Since we had no history of estimated take-rates for mail-in rebates, we were required to record the effects of rebates for 100% of eligible activations in 2002.

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