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This excerpt taken from the SIRI 8-K filed Mar 21, 2007. Competition and the Future of Digital Music,
Feb. 28, 2007, at 2007 WLNR 4055618.
59 See Arbitron, Radio Today: How America Listens to Radio, 2006 Edition, at 2, at http://www.arbitron.com/downloads/radiotoday06.pdf (last visited Mar. 19, 2007) (estimating that 93 percent of Americans twelve years old and over listen to radio each week); The 2007 Statistical Abstract, The National Data Book, U.S. Census Bureau, at Table 11, at http://www.census.gov/compendia/statab/population/ (estimating 2005 resident population by age). According to another report, this number is even higher. See Bridge Ratings, Digital Media Growth Projections, Feb. 19, 2007, at http://www.bridgeratings.com/press_021907-digitalprojectionsupd.htm (last visited Mar. 15, 2007) (estimating 282 million weekly radio listeners). Even NAB acknowledges terrestrial radio’s dominance. See Remarks of David Rehr, President and CEO, National Association of Broadcasters, “The Future of Broadcasting,” The National Press Club – October 4, 2006, at http://www.nab.org/AM/Template.cfm?Section=News_room&TEMPLATE=/CM/ContentDispla y.cfm&CONTENTID=6937 (last visited Mar. 17, 2007) (“Satellite radio says it has at most 12 million subscribers. By contrast, 260 million people listened to local radio last week. This is week in and week out.”). 25 primary source of music listening in 2006.60 Moreover, research shows that 46 percent of teen- and college-aged owners of MP3 players are also interested in listening to AM/FM radio on their MP3 players.61 The continued dominance of AM/FM radio is further reflected in its ongoing economic clout; for example, in 2005, the largest ten radio operators posted revenue of $9 billion and billions in positive cash flow.62 |
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