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Sirius XM Radio (SIRI)
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SIRI » Topics » Demand for our services may be insufficient for them to become profitable.

These excerpts taken from the SIRI 10-K filed Mar 10, 2009.

Demand for our services may be insufficient for them to become profitable.

We cannot estimate with any certainty whether consumer demand for the SIRIUS and XM service will be sufficient for us to continue to increase the number of subscribers to the services. Our satellite radio services have experienced a significant decrease in new subscriptions from retail subscribers and most new subscription growth has come from automakers, many of which have experienced recent and dramatic decreases in sales.

 

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Among other things, continuing and increased consumer acceptance of the SIRIUS and XM service will depend upon:

 

  •  

the willingness of consumers, on a mass-market basis, to pay subscription fees for radio;

 

  •  

the cost, features and availability of radios; and

 

  •  

the marketing and pricing strategies we employ and those employed by our competitors.

If demand for our products and service does not continue to increase, we may not be able to generate enough revenues to generate positive cash flow or to become profitable.

Demand for our services may be insufficient for them to
become profitable.

We cannot estimate with any certainty whether consumer demand for the SIRIUS and XM service will be sufficient for
us to continue to increase the number of subscribers to the services. Our satellite radio services have experienced a significant decrease in new subscriptions from retail subscribers and most new subscription growth has come from automakers, many
of which have experienced recent and dramatic decreases in sales.

 


23






Table of Contents


Among other things, continuing and increased consumer acceptance of the SIRIUS and XM service will depend
upon:

 







 • 

the willingness of consumers, on a mass-market basis, to pay subscription fees for radio;

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







 • 

the cost, features and availability of radios; and

 







 • 

the marketing and pricing strategies we employ and those employed by our competitors.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">If demand for our products and service does not continue to increase, we may not be able to generate enough revenues to generate positive cash flow or to
become profitable.

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Mar 10, 2009

RELATED TOPICS for SIRI:

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