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Sirius XM Radio (SIRI)
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SIRI » Topics » Higher than expected costs of attracting new subscribers could adversely affect our financial performance and operating results.

This excerpt taken from the SIRI 10-K filed Mar 13, 2006.

Higher than expected costs of attracting new subscribers could adversely affect our financial performance and operating results.

      We are spending substantial funds on advertising and marketing and in transactions with automakers, radio manufacturers, retailers and others to obtain and attract subscribers. If the costs of attracting subscribers are greater than expected or if our competitor, XM Radio, substantially increases equipment subsidies or reduces hardware prices, our financial performance and operating results could be adversely affected.

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