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SIRI » Topics » Higher than expected costs of attracting new subscribers and retaining current subscribers could adversely affect our financial performance and operating results.This excerpt taken from the SIRI 10-K filed Mar 1, 2007. Higher than expected costs of attracting new subscribers and retaining current subscribers could adversely affect our financial performance and operating results. We are spending substantial funds on advertising and marketing and in transactions with automakers, radio manufacturers, retailers and others to obtain and attract subscribers. If the costs of attracting and retaining subscribers are greater than expected, our financial performance and operating results could be adversely affected. |
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