SIRI » Topics » Local Programming and Advertising

These excerpts taken from the SIRI 10-K filed Mar 10, 2009.

Local Programming and Advertising

We have committed not to originate local programming or advertising through our repeater networks.

Local Programming and Advertising

We have committed not to originate local programming or advertising through our repeater networks.

STYLE="margin-top:18px;margin-bottom:0px">Transactions between SIRIUS, XM Holdings and XM

SIZE="2">SIRIUS and XM have begun to integrate their operations, and have agreed to share the costs of certain day-to-day functions. For example, XM transferred its employees to SIRIUS, and SIRIUS, in turn, has agreed to provide various services to
both companies necessary to support their business, such as product development, sales, marketing, finance, accounting, information technology, programming, human resources, public relations, investor relations, legal and other general management
services. XM and SIRIUS will share equally the costs of these employees. SIRIUS and XM have also agreed to share programming and rationalize their channel line-ups, and to share equally the costs of certain programming that appears on both
platforms. In addition, SIRIUS and XM have agreed to jointly market radios and coordinate rebate, warranty and customer support programs to subscribers who purchase radios at retail or via their websites. In general, SIRIUS and XM share equally the
costs of this marketing and sales coordination.

SIRIUS and XM have also begun to seek opportunities to jointly increase revenues. SIRIUS
and XM have agreed to offer their respective subscribers programming packages that include “best of” programming from the other service. Each of SIRIUS and XM retain all the respective revenue generated from their respective “best
of” programming packages.

XM Holdings and XM are operated as unrestricted subsidiaries under the agreements governing SIRIUS’
existing debt. As unrestricted subsidiaries, transactions among the companies are required to comply with various contractual provisions in our respective debt instruments. The agreements between XM and SIRIUS are intended to permit both companies
to share in

 


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the benefits of the inter-company arrangements in approximately equal proportion. The terms of the agreements between XM and SIRIUS are intended to be no
more favorable to one company or the other than those that could be obtained at the time in an arm’s-length dealing with a firm or person that was not affiliated.

FACE="Times New Roman" SIZE="2">Certain operations, such as our call centers, have not yet been integrated in any significant respect. SIRIUS and XM expect to enter into additional arrangements as they continue to integrate their operations and
pursue opportunities to realize cost savings and increase revenues.

This excerpt taken from the SIRI 10-Q filed Nov 12, 2008.

Local Programming and Advertising

We have committed not to originate local programming or advertising through our repeater networks.

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