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Sirius XM Radio (SIRI)
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SIRI » Topics » Programming

These excerpts taken from the SIRI 10-K filed Mar 10, 2009.

Programming

We offer a dynamic programming lineup of approximately 135 channels on each of the SIRIUS platform and the XM platform: 117 channels are available to subscribers on both platforms — 63 channels of commercial-free music and 54 channels of sports, news, talk, entertainment, and traffic and weather. The channel line-ups for the SIRIUS service and the XM service vary in certain respects. The channel line-up for the services can be found at sirius.com and xmradio.com.

Our subscription packages allow most listeners to customize and enhance our standard programming lineup. Our “Best of SIRIUS” package offers to XM subscribers the Howard Stern channels, Martha Stewart Living Radio, SIRIUS NFL Radio, SIRIUS NASCAR Radio, Playboy Radio and play-by-play college sports programming. Our “Best of XM” package offers to SIRIUS subscribers Oprah Radio, The Virus, XM Public Radio, MLB Home Plate, NHL Home Ice, The PGA Tour Network, and select play-by-play of NBA and NHL games and college sports programming.

Subscribers with a la carte-capable radios may customize the programming they receive through our a la carte subscription packages. We also offer family friendly, “mostly music” and “mostly sports, news and talk” packages.

Our programming lineup changes from time to time as we strive to attract new subscribers and create content that appeals to a broad range of audiences and to our existing subscribers.

Programming

SIZE="2">We offer a dynamic programming lineup of approximately 135 channels on each of the SIRIUS platform and the XM platform: 117 channels are available to subscribers on both platforms — 63 channels of commercial-free music and 54 channels
of sports, news, talk, entertainment, and traffic and weather. The channel line-ups for the SIRIUS service and the XM service vary in certain respects. The channel line-up for the services can be found at sirius.com and xmradio.com.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">Our subscription packages allow most listeners to customize and enhance our standard programming lineup. Our “Best of SIRIUS” package offers to
XM subscribers the Howard Stern channels, Martha Stewart Living Radio, SIRIUS NFL Radio, SIRIUS NASCAR Radio, Playboy Radio and play-by-play college sports programming. Our “Best of XM” package offers to SIRIUS subscribers Oprah Radio, The
Virus, XM Public Radio, MLB Home Plate, NHL Home Ice, The PGA Tour Network, and select play-by-play of NBA and NHL games and college sports programming.

FACE="Times New Roman" SIZE="2">Subscribers with a la carte-capable radios may customize the programming they receive through our a la carte subscription packages. We also offer family friendly, “mostly music” and “mostly sports, news
and talk” packages.

Our programming lineup changes from time to time as we strive to attract new subscribers and create content that
appeals to a broad range of audiences and to our existing subscribers.

Programming

A La Carte Programming:    We have committed to offer the a la carte programming options described below to consumers with eligible radios:

 

  •  

50 channels are available for $6.99 a month. Additional channels can be added for 25 cents each, with premium programming priced at additional cost. However, in no event will a customer subscribing to this a la carte option pay more than $12.95 per month for this programming.

 

  •  

100 channels, including channels from both services, are available on an a la carte basis for $14.99 a month.

Our a la carte packages allow subscribers to pick, through interactive menus available on the Internet, the specific channels they would like to receive. We have introduced these packages, including channels from both services, and a radio capable of receiving them.

“Best of Both” Programming:    We offer customers the ability to receive the best of both SIRIUS and XM programming at a monthly cost of $16.99.

Mostly Music or News, Sports and Talk Programming:    We offer customers an option of “mostly music” programming or “mostly news, sports and talk” programming at a cost of $9.99 per month.

Discounted Family-Friendly Programming:    We offer consumers a “family-friendly” version of existing SIRIUS or XM programming at a cost of $11.95 a month, representing a discount of $1.00 per month. We also offer SIRIUS and XM customers a family-friendly version of the “best of both” programming. This programming costs $14.99 per month, representing a discount of $2.00 per month from the cost of the “best of” programming.

Programming

STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%">A La Carte Programming:    We have committed to offer the a la carte programming options described below to consumers with
eligible radios:

 







 • 

50 channels are available for $6.99 a month. Additional channels can be added for 25 cents each, with premium programming priced at additional cost. However, in no
event will a customer subscribing to this a la carte option pay more than $12.95 per month for this programming.

 







 • 

100 channels, including channels from both services, are available on an a la carte basis for $14.99 a month.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">Our a la carte packages allow subscribers to pick, through interactive menus available on the Internet, the specific channels they would like to receive.
We have introduced these packages, including channels from both services, and a radio capable of receiving them.

“Best of
Both” Programming:    We offer customers the ability to receive the best of both SIRIUS and XM programming at a monthly cost of $16.99.

FACE="Times New Roman" SIZE="2">Mostly Music or News, Sports and Talk Programming:    We offer customers an option of “mostly music” programming or “mostly news, sports and talk” programming at a cost
of $9.99 per month.

Discounted Family-Friendly Programming:    We offer consumers a “family-friendly”
version of existing SIRIUS or XM programming at a cost of $11.95 a month, representing a discount of $1.00 per month. We also offer SIRIUS and XM customers a family-friendly version of the “best of both” programming. This programming costs
$14.99 per month, representing a discount of $2.00 per month from the cost of the “best of” programming.

This excerpt taken from the SIRI 10-Q filed Nov 12, 2008.

Programming

A La Carte Programming: We have committed to offer the following a la carte programming options to eligible radios:

 

  •  

50 channels will be available for $6.99 a month. Additional channels can be added for 25 cents each, with premium programming priced at additional cost. However, in no event will a customer subscribing to this a la carte option pay more than $12.95 per month for this programming.

 

  •  

100 channels, including channels from both services, will be available on an a la carte basis for $14.99 a month.

 

38

Table of Contents

We have, including channels from both services, introduced these packages and a radio capable of receiving them.

“Best of Both” Programming: We offer customers the ability to receive the best of both SIRIUS and XM programming at a monthly cost of $16.99.

Mostly Music or News, Sports and Talk Programming: We offer customers an option of “mostly music” programming or “mostly news, sports and talk” programming at a cost of $9.99 per month.

Discounted Family-Friendly Programming: We offer consumers a “family-friendly” version of existing SIRIUS or XM programming at a cost of $11.95 a month, representing a discount of $1.00 per month. We also offer SIRIUS and XM customers a family-friendly version of the Best of Both Programming. This programming costs $14.99 per month, representing a discount of $2.00 per month from the cost of the “best of” programming.

This excerpt taken from the SIRI 10-K filed Mar 1, 2007.

Programming

          We offer a dynamic programming lineup of 69 channels of 100% commercial-free music; 54 channels of sports, news, talk, and entertainment; 11 channels of traffic and weather; and informational data services. Our programming lineup changes from time to time as we strive to attract new subscribers, to create content that appeals to a broad range of audiences and to satisfy our existing subscribers.

This excerpt taken from the SIRI 10-K filed Mar 13, 2006.

Programming

      We offer a dynamic programming lineup including 69 channels of 100% commercial-free music and 64 channels of sports, news, talk, entertainment, traffic, weather and data. Our programming lineup changes from time to time as we strive to attract new subscribers, to create content that appeals to a broad range of audiences and to satisfy our existing subscriber base.

      Since the beginning of 2005, we have expanded our lineup of exclusive channels and announced plans to introduce new exclusive channels, including:

• “Howard Stern 100 and 101,” two channels programmed by Howard Stern featuring The Howard Stern Show (debuted January 2006) and the innovative Howard 100 News (launched November 2005), as well as other unique programming and personalities;
 
• “Martha Stewart Living Radio,” a channel featuring guidance and advice from Martha Stewart and lifestyle experts on all aspects of good living, including cooking, decorating, fitness, homekeeping and projects for parents and kids (launched November 2005);
 
• “Cosmo Radio,” a channel featuring a diverse array of topics, including love, relationships, beauty, style, health, entertainment and fashion produced with the creative team at Cosmopolitan Magazine (to launch in March 2006);
 
• “Playboy Radio,” an adult entertainment channel originating from Playboy’s studios in Los Angeles and featuring Playboy personalities and programming (to launch in March 2006);
 
• “BBC Radio 1,” the influential and highly acclaimed music channel from the BBC in the UK (launched August 2005);
 
• “Radio Margaritaville,” a channel produced by Jimmy Buffett featuring a variety of music as well as broadcasts of Buffett concerts (launched June 2005);

3

• “Radio Korea,” a channel featuring news, entertainment and music programming which is broadcast in Korean (launched August 2005); and
 
• “Blue Collar Comedy,” a channel featuring comedians Jeff Foxworthy, Larry the Cable Guy, Bill Engvall and many others (to launch in March 2006).

      As part of our programming strategy, we plan to offer special feature channels from time-to-time focused on the works of specific artists and of interest to other audiences.

EXCERPTS ON THIS PAGE:

10-K (4 sections)
Mar 10, 2009
10-Q
Nov 12, 2008
10-K
Mar 1, 2007
10-K
Mar 13, 2006

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