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SIRI » Topics » Programming is an important part of our services, and the costs to renew our programming arrangements may be more than anticipated.

These excerpts taken from the SIRI 10-K filed Mar 10, 2009.

Programming is an important part of our services, and the costs to renew our programming arrangements may be more than anticipated.

Third-party content is an important part of our satellite radio services, and we compete with many entities for content. We have entered into a number of important content arrangements, including agreements with Major League Baseball, the National Football League, Howard Stern and NASCAR, which require us to pay substantial sums. XM’s agreement with MLB expires at the end of the 2012 baseball season. SIRIUS’ agreement with the NFL expires at the end of the 2010-2011 NFL season; its agreement with Howard Stern expires in December 2010; and its agreement with NASCAR expires in 2011. As these agreements expire, we may not be able to negotiate renewals of one or more of these agreements, or renew such agreements at costs we believe are attractive.

In addition, we may not be able to obtain additional third-party content within the costs contemplated by our business plans.

Programming is an important part of our services, and the costs to renew our programming arrangements may be more than anticipated.

Third-party content is an important part of our satellite radio services, and we compete with many entities for content. We have
entered into a number of important content arrangements, including agreements with Major League Baseball, the National Football League, Howard Stern and NASCAR, which require us to pay substantial sums. XM’s agreement with MLB expires at the
end of the 2012 baseball season. SIRIUS’ agreement with the NFL expires at the end of the 2010-2011 NFL season; its agreement with Howard Stern expires in December 2010; and its agreement with NASCAR expires in 2011. As these agreements expire,
we may not be able to negotiate renewals of one or more of these agreements, or renew such agreements at costs we believe are attractive.

SIZE="2">In addition, we may not be able to obtain additional third-party content within the costs contemplated by our business plans.

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Mar 10, 2009

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